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SoftwareOne case study

How a global restaurant chain is using cloud-based analytics to cut down on waste

A person is putting burgers on trays.

Learn how SoftwareOne helped a global fast-food restaurant chain establish a unified data solution, empowering teams with real-time insights into sales performance, product trends and customer preferences, by leveraging Azure Data Services.

The client is a renowned multinational fast-food restaurant chain, operating a vast network of over 2,500 restaurants and offering a diverse portfolio of 9 well-established brands. From delicious burgers to exquisite sushi and specialty coffee, they have become a go-to destination for food enthusiasts across Europe and Asia.

However, using disparate systems and decentralised processes to collect and analyse data, they were unable to gain real-time insight into their data to make the right decisions to drive sustainable growth, minimise waste and improve the customer experience.

Fast-food restaurant chain
Azure Cloud
Application Services: Data & Analytics

The need for modern analytics

As the company continued to expand and venture into new markets, it faced numerous challenges related to operational efficiency and data management. Working with diverse financial systems and inconsistent IT infrastructures across the network became increasingly complex. Additionally, there was a lack of a streamlined process for gathering sales information, resulting in time-consuming manual reporting tasks at the regional level.

The company also recognised the importance of monitoring and analysing online sales channels to optimise performance and tailor the customer experience. To achieve sustainable growth, they needed a scalable solution that would unify their data sources, provide real-time insights and enable accurate decision-making.

To overcome these obstacles and position itself for sustainable growth and less waste, the client sought a solution that could centralise its data, provide real-time analytics and accommodate future data volumes, and user base expansion.

A chef is preparing burgers on trays in a kitchen.

Reimagining the data solution

In collaboration with SoftwareOne’s team of advanced analytics experts, the company embarked on a transformative journey powered by Azure Data Services.

The goals of the project included:

  • Establishing a unified data model for sales-related data, enabling sales, marketing and operations teams to access comprehensive insights into sales performance and product trends.
  • Developing a robust reporting solution with rankings for sales revenues at various levels and geographical regions, accounting for currency fluctuations and tax variations.
  • Enhancing the reporting capabilities to support self-service functionality, empowering users to access real-time, interactive reports and derive valuable insights.
  • Fostering user adoption by providing user-friendly interfaces and usage statistics to maximise the solution’s value across the organisation.
  • Scaling data processing and storage capacities to accommodate future business growth and increasing data volumes.

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Driving sustainability with real-time insights

Leveraging Azure Data Services, the client can benefit from a reliable, scalable cloud-powered solution, ensuring data integrity, reliability and seamless access to insights on store performance. The solution is also ready for future scaling, leveraging cloud flexibility and providing 99.5% availability.

The dashboards provide near real-time data insights, refreshed at regular intervals, consolidating data from multiple sources, including APIs, spreadsheets, SFTPs and SQL databases. This empowers teams to make data-driven decisions based on the latest information. Robust security measures ensure that only authorised people have access to the relevant data, ensuring compliance with industry standards and regulations.

Through interactive Power BI reports, teams across regions and brands can dive deep into sales data, Point of Sales results, profit and loss statements and other critical metrics. This enables them to identify trends, anomalies and customer preferences, enabling data-driven decision-making and fast adaptation to market dynamics. Real-time monitoring of sales and consumption trends enables the company to optimise resource allocation and minimise product waste, improving operational efficiency and reducing costs.

Ultimately, with the ability to monitor high-performing locations and gain insights into customer engagement, the company is well-equipped to make strategic decisions regarding expansion and market penetration. The scalable enterprise data warehouse ensures seamless operations and supports their growth trajectory and will continue to do so for the foreseeable future.

SoftwareOne’s experts continue to support the client on its transformation journey, working side-by-side with their team to maximise the potential of the organisation’s data.

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