"You miss 100% of the shots you never take,"
In Search of Recognition
Why is this the case? Well to begin with SAM lacks the ‘X factor’ associated with other IT investment areas. It’s not the hottest topic and it can struggle to make it onto a business’ priority list.
Outside of its traditional audience (the IT team and procurement), few really understand SAM’s value when compared to other high profile investments.
It’s similar to the way hockey compares to soccer or basketball, sports that only require a ball to get you started. Hockey on the other hand requires investment – in skates, protective clothing, a helmet and a stick. All of which makes it feel less accessible, even if it does reward those who persevere.
Why SAM is a Worthy Investment
It goes without saying that every company wants to reduce software, operational and support budgets over time. To ensure license spend and infrastructure costs are closely aligned to business strategy – and to negate the risk of being over or under licensed.
Yet when budget season comes around, SAM often gets benched, like a top NHL player forced to sit on the sidelines and wait for his time to hit the ice.
But savvy business leaders are increasingly getting switched on to SAM, and giving it the recognition it deserves as a worthy investment able to lower IT spending. In fact, according to Gartner, getting started with SAM and ensuring it’s a vigorous and well-funded practice is imperative for any successful business.
People Management is SAM Too
Outside of its core markets, there’s little chance of ice hockey coming out top on polls relating to favorite sports. Likewise for SAM and the business priority league table. Yet the situation inside many companies is unsustainable: where frequently you’ll find just the one lone individual focused on SAM – yet still held accountable for reducing risk on multi-million IT software budgets.
This is not the way it was intended. SAM shouldn’t be a single person’s responsibility. Instead, an efficient implementation requires very specific expertise, which in turn requires an investment in employee acquisition, training and development.