5.48 min to readDigital WorkplaceThought Leadership

Maximising return: building a winning business case for your Microsoft 365 Copilot investment

Abdullah Abdelghafar
Abdullah AbdelghafarEnterprise Solutions Strategist (Modern Workplace)
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Welcome to our AI & Copilot blog series! Dive into the transformative power of AI in a high-performance workplace and understand how you can leverage the power of intelligent data insights for your business success. Our Data & AI and Digital Workplace experts prepared a collection of different articles for you:

  1. Is Artificial Intelligence the most important technology of our time?
  2. AI in a high-performance workplace
  3. Maximising return: building a winning business case for your Microsoft 365 Copilot investment
  4. Getting ready for Copilot – It’s all about data
  5. Ready, set, buy! A beginners guide on how to buy Copilot for Microsoft 365
  6. Rolling out Copilot for Microsoft 365 - How to make it amazing

In the previous post, we delved into the transformative power of AI in a high-performance workplace, exploring its potential to revolutionise productivity, streamline processes, and drive innovation. Now, as we venture further into this exciting realm, we turn our focus to a specific AI gem that promises to be a game-changer in driving exceptional results - Microsoft 365 Copilot. This remarkable NextGen AI service is designed to propel your organisation to new heights, optimising collaboration, and efficiency like never before. However, to fully harness its potential, we must first address the crucial aspect of securing funding for its implementation.

In this article, we will equip you with the essential know-how to prepare a compelling case that will persuade senior stakeholders to invest in Microsoft 365 Copilot. We'll navigate through the steps of showcasing tangible benefits, quantifying ROI, presenting real-life use cases, and aligning the investment with your organisational objectives.

Microsoft 365's answer to today's Modern Workplace is a rapidly evolving eco-system of intelligent cloud services, protected using advanced world-class security solutions, providing real-time insights and analytics as well as rapid access to an organisation's content through NextGen AI services, such as Microsoft 365 Copilot. These are all designed with the primary purpose of enhancing productivity, collaboration and to streamline and automate workflows.

Where technology is now playing a pivotal role in achieving both strategic and business goals, organisations are finding themselves needing to constantly adapt to stay competitive in this ever-changing environment. Microsoft 365's Copilot is a great example of how NextGen AI services will revolutionise the way organisations access and utilise content in their Microsoft 365 environments, empowering them to achieve new levels of efficiency and collaboration.

However, to leverage its full potential, organisations must first overcome the challenge of justifying the licensing investments needed for senior stakeholders. As announced at Microsoft Inspire just recently we know that Microsoft 365 Copilot has a $30 per user, per month charge for Microsoft 365 E3 and E5 customers, therefore the ability to prepare and justify this additional expenditure is of utmost importance to secure funding for a Microsoft 365 Copilot implementation.

To prepare a compelling business case for M365 Copilot, consider taking the following steps:

1. Understand the benefits of Microsoft 365 Copilot

Highlight the numerous benefits of Microsoft 365 Copilot, such as improved efficiency, enhanced collaboration, and increased productivity. Emphasise how Microsoft 365 Copilot can streamline tasks, automate processes, and provide personalised assistance, recommendations, and actionable insights, the outcome of which will drive increased efficiency and improved collaboration, resulting in significant time and cost savings as well as enhanced business outcomes in the long run.

2. Assess your current needs and pain points

To build a persuasive argument for licensing investments, conduct an in-depth assessment of your organisation's current needs and pain points. Identify areas where Microsoft 365 Copilot can make a substantial impact, such as automating data analysis, simplifying content creation, or improving customer support. This data-driven approach will help you showcase how Microsoft 365 Copilot aligns with your organisation's strategic objectives.

3. Quantify the Return on Investment (ROI)

Senior stakeholders are primarily concerned with the ROI of any technology investment. Therefore, quantify the potential ROI to demonstrate how a Microsoft 365 Copilot implementation will yield tangible results by evaluating the projected time and cost savings, increased employee productivity, and improved customer satisfaction. Utilise metrics and data to support your argument, illustrate how Microsoft 365 Copilot can contribute to overall cost savings by automating repetitive tasks and improving operational efficiency, and provide a clear understanding of the financial benefits that Microsoft 365 Copilot can bring to your organisation.

4. Showcase competitive advantage

Explain how Microsoft 365 Copilot can provide your organisation with a distinct competitive advantage. Highlight its ability to enhance decision-making, accelerate innovation, and enable employees to focus on strategic initiatives rather than mundane tasks. It's still early days, however, there will be organisations who were early adopters of this technology that you can use to showcase their success stories from implementing Microsoft 365 Copilot. Presenting concrete examples of how this technology has improved their processes and outcomes will add credibility to your proposal. Senior stakeholders are more likely to support an investment when they see proven results elsewhere.

5. Address data security and compliance concerns

Data security and compliance are critical issues for any organisation. As you prepare to pitch for the licensing investments required, be prepared to address these concerns. Showcase Microsoft's commitment to security and compliance, emphasizing the various measures taken to protect sensitive information within the Microsoft 365 ecosystem. Microsoft 365 Copilot is built on Microsoft's comprehensive approach to security, compliance, and privacy, explain how the service will automatically inherit your organisation's security policies and processes, ensuring data protection and privacy.

6. Develop a phased implementation strategy

Recognise that introducing new technology across an entire organisation can be daunting. Propose a phased implementation strategy that allows for gradual adoption and integration of Microsoft 365 Copilot. Start with a pilot project in a specific department to showcase the advantages before expanding it to other areas. This approach will mitigate risks and demonstrate tangible benefits in a controlled manner.

7. Align with organisational strategy

Align your justification with your organisation's overall strategy and priorities. Demonstrate how Microsoft 365 Copilot supports key initiatives and contributes to the achievement of strategic goals. This can help senior stakeholders to view the tool as an investment in the organisation's future success. Consider conducting a proof of concept or pilot project to showcase the capabilities of Microsoft 365 Copilot. This can provide tangible evidence of its value and allow senior stakeholders to experience its benefits firsthand.

As organisations strive to stay ahead in today's fast-paced digital landscape, embracing innovative technologies like Microsoft 365 Copilot is crucial and will become a key differentiator against competitors. By understanding the benefits, outlining cost savings, showcasing competitive advantage, by presenting real-life use cases, and quantifying the ROI, you can effectively justify the licensing investments needed for Microsoft 365 Copilot to senior stakeholders.

Remember, it is essential to align Microsoft 365 Copilot's capabilities against your organisation's specific needs, this will demonstrate its long-term value and the potential transformative impact it will have on your organisation's success by unlocking new levels of productivity, collaboration, and automation for your entire workforce.

At SoftwareOne, we are committed to helping our customers realise the benefits of NextGen AI services, such as Microsoft 365 Copilot. Our partnership with Microsoft enables us to showcase these latest AI innovations and insights, enabling us to accelerate AI transformation for our customers. If you want to find out what this might look like for your organisation, then do get in touch.

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Speak to our experts

Our licensing experts are ready to talk to you now about what will work best for you and answer any additional questions you have.

Speak to our experts

Our licensing experts are ready to talk to you now about what will work best for you and answer any additional questions you have.


Abdullah Abdelghafar

Abdullah Abdelghafar
Enterprise Solutions Strategist (Modern Workplace)