Since a DDoS attack disrupts networks and servers, they usually lead to business downtime and in turn, can cost companies hundreds of thousands of dollars, if not millions. This can include both internal or customer-facing resources and can lead to:
With more companies delivering digital customer experiences, a DDoS attack can prevent customers from accessing applications and data. For example, a DDoS attack against a Voice-over-Internet-Protocol (VoIP) company last autumn led to service disruption, preventing customers from sending or receiving calls. When reliability and security become a concern, customers will take their business elsewhere.
Service-Level Agreement Violations
Companies in the business-to-business space need to consider whether service downtime will lead to a contract violation. In this case, the organization may need to pay a penalty, or the customer may choose to terminate the contract. Companies must have a solution in place to mitigate these types of attacks.
Business applications and organizational networks can also be impacted by a DDoS attack. This means that employees will be unable to access the resources they need to do their jobs, reducing productivity and impacting profits.
Just like any other attack type, organizations need to respond to a DDoS attack promptly. They need to contain the malware and restore all devices, systems, and networks to their pre-attack state.
Legal and Compliance Costs
When DDoS attacks are used to mask data exfiltration, companies may find that the initial outage also leads to privacy violations and potential lawsuits. Not only are these increased costs, but they can take a long time to resolve.