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Accelerate your AWS growth

Optimize. Scale. Expand

Build & Grow your AWS practice

Build new capabilities, create opportunities, and support customers at every stage of their cloud journey.

Become a partnerExplore your growth journey
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Distribution, done differently

Your growth.
Our shared ambition.

Cloud customers need more than technology. They need practical guidance, specialist capabilities, and ongoing support to turn cloud investments into business value.

Whether you’re starting with AWS or scaling your cloud business, SoftwareOne helps you build a sustainable, profitable practice - with easy onboarding, access to funding and ready-to-deploy solutions.

We combine global scale and technical depth with what makes you unique: your customer relationships, market expertise and local execution.

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    AWS programs & funding

    Expert program orchestration helps you access customer funding, optimize incentives and improve profitability.

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    Cloud-iQ procurement & billing

    One platform for multi-vendor procurement, automated billing, real-time spend visibility and multi-currency operations.

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    Capability development & APN tier progression

    Personalized certification pathways, competency enablement and hands-on guidance from Select to Advanced to Premier.

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    Technical expertise, data & AI

    Extend your data and AI technical capabilities and broaden your offering with migration, Well-Architected reviews, support and managed services through co-delivery or white-labelled expertise.

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    FinOps expertise & tooling

    Help customers right-size their cloud, control costs and turn financial visibility into better decisions.

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    Global reach. Local execution.

    Expand into new segments and geographies with public sector expertise, joint go-to-market and demand generation support.

PARTNER SUCCESS · APRÓ, ICELAND

Real partnerships. Shared customer value.

APRÓ partnered with SoftwareOne to access AWS competencies and MAP funding, simplify operations with Cloud-iQ and broaden its service portfolio without competing for scarce local talent.

  • New client wins: Icelandic Ministry of Justice and Sýn
  • Simplified billing for 10+ AWS resale accounts
  • Expanded capacity for larger, complex projects
Read more
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Turn AWS expertise into customer value

Strong partnerships connect specialist expertise with real customer needs. Working with SoftwareOne can help you reach the right opportunities, complement your capabilities, and build lasting customer relationships.

  • Create new opportunities

    Connect your AWS capabilities with customer needs identified across SoftwareOne’s business.

  • Extend your reach

    Work alongside a global organization while maintaining the specialist knowledge and customer focus that set your business apart.

  • Complement your capabilities

    Bring together your AWS services and relevant SoftwareOne epertise to support broader customer requirements.

  • Build customer confidence

    Give customers a coordinated experience centered on business priorities, practical delivery, and long-term value.

Explore the opportunity

Grow through a focused partnership

Every partner brings different capabilities, goals, and market experience. We begin by understanding where your AWS practice creates the most value and help you meet customer demand.

  • Optimize

    Master AWS programs

    Maximize AWS program value and funding to improve profitability.

    • Assess eligibility and identify funding gaps
    • Unlock migration and modernization opportunities
    • Optimize incentives and customer credits
    • Align programs with growth through quarterly reviews

  • Scale

    Build capability. Remove complexity.

    Build capabilities and streamline operations to handle growth efficiently.

    • Simplify procurement and billing with Cloud-iQ
    • Automate provisioning, renewals and workflows
    • Develop certifications and AWS competencies
    • Follow a tailored APN tier advancement roadmap

  • Expand

    Unlock your next revenue stream

    Unlock new markets and revenue streams through strategic partnerships.

    • Add migration, support, FinOps and GenAI services
    • Co-deliver or use white-labelled expertise
    • Build demand with co-marketing and joint GTM
    • Reach new markets with global and public sector expertise

Why work with SoftwareOne

Build around customer needs

Start with the customer’s business priorities, then bring together the capabilities required to address them.

Combine complementary expertise

Connect your AWS specialization with SoftwareOne’s broader cloud, software, and services capabilities.

Create a practical route to market

Focus joint activity on defined customer needs, clear responsibilities, and relevant opportunities.

Support long-term value

Look beyond an individual transaction and identify where the partnership can continue supporting the customer.

Partner with SoftwareOne
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  • 32+

    AWS competencies & partner programs

  • 350+

    AWS experts · 1,400+ certifications

  • 12,000+

    Channel partners · supporting 300,000+ SMBs

  • 70+

    Countries · local support

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Build your next chapter with SoftwareOne.

Let's talk about programs, and support that help your AWS practice Wow.

Build your next chapter with SoftwareOne.

Let's talk about programs, and support that help your AWS practice Wow.