Become a SoftwareOne channel partner
Distribution done differently
Your growth is the why behind everything we do
SoftwareOne is proud to expand its channel community through our combination with Crayon, a trusted leader with deep roots in partner development. Together, we bring the best of both worlds: combining proven expertise and relationships as well as innovation and global scale. This partnership marks a new era of opportunity for you, our partners.
And with this new chapter comes a new approach, we believe distribution should be more than transacting software or licenses; it’s about enabling transformation. That’s why we’ve redefined what distribution means, We are more than just a provider, we are an ecosystem designed to help you drive and thrive.
Our commitment to you is simple: your success is our priority.
We invest in your success with strategic services, platforms that scale with you, and a partner-first mindset that runs through everything we do. Whether you’re expanding your offerings, breaking into new markets, or looking for deeper technical support, we are here to help you lead.
This is Distribution, done differently.
Partnering with us means instant access to our software and cloud experts. We help grow your business, profitability, and end-customer success.
VP Channel and Cloud
Join the best cloud-first partner family and discover what makes us different to other distributors
Aside from being a cloud-dedicated distributor and having deep relationships with leading cloud solution vendors, we believe true value-add goes far beyond pricing discounts. It’s about moving beyond the traditional notion of “value-added.”
Our role is to help every SoftwareOne channel partner unlock the full potential of their business. We leverage our collective cloud expertise and channel experience to proactively identify untapped opportunities, and work with you to explore and realize them.
We have excellent, long-standing relationships with our partners built on respect and trust. We are motivated, passionate, and tireless in the pursuit of additional ways, better ways, new ways to empower our partners and generate real value.
Your success is our foundation mindset. We recommit daily to helping partners achieve their objectives so they can enjoy the benefits of a successful, sustainable, and profitable cloud business.
Read how our partners are getting different, done.
How do we show up in ways that actually move the needle? Don’t just take it from us, read what SoftwareOne Channel Partners have to say about their journey to value with us.
I'm impressed with the caliber of the technology professionals that I’ve met at Crayon. They seem to be very customer-centric, and they are all very knowledgeable about the solutions that they’re representing.
— Eric Franklin, Sales Director for the Americas, BitTitan
Partnership for Bigfish is everything because our customers want to rely on us. We have to have good partnerships to be able to deliver what we do. SoftwareOne is a key part of that. We feel appreciated, valued, and cared for by SoftwareOne.
— Tristan Ellett, Founder, BigFish Technology
SoftwareOne is a global outfit that operates on a local level, and like us works closely with the Microsoft ecosystem. So there was a broad affinity that made SoftwareOne a good fit to partner with.
— Marvin Molijn, Head of Strategy, Partners, and Global Expansion, Factorial
The benefits from being a SoftwareOne Channel Partner
As a SoftwareOne channel partner you get instant access to our software and cloud experts. We help grow your business, profitability, and end-customer success.
We have extensive experience servicing channel partners’ needs around software licensing, cloud cost management, and optimizing revenue streams for businesses like services providers, system integrators, and software development companies.
When you partner with us, you will work with a local team of experts in your local market, get best-in-class technical support, a top-ranking software and cloud procurement platform, and guidance on how to maximize your vendor incentive programs.
Our unique on-boarding Cloud Desk gives you peace of mind on how to get started with relevant financial. operational and commercial considerations.
Increase Revenue
Maximize vendor incentives and rebates while unlocking new streams of growth through demand generation programs and fast-track access to cloud marketplaces. Our master licensing expertise supports your growth behind the scenes.and AI-powered insights help you capture every opportunity.
Pursue New Markets
Access to new routes to market – whether through marketplaces, new geographies, or innovative business models with our marketing support, market intelligence, and peer-to-peer collaboration. Leverage transformative programs like Cloud Skills Development to stay competitive and relevant.
Operational Efficiencies
Reduce costs and streamline operations with Cloud-iQ’s API integration, simplified billing, and automated processes. Optimize cloud spend through FinOps practices and use AI-driven insights for smarter decision-making and timely upsell opportunities.
Solve Complex End-Customer Problems
Deliver comprehensive solutions by tapping into our managed and professional services, support programs, and advanced capabilities across security, data, and AI. We help you strengthen your value proposition and build recurring revenue streams.
Ready to take the next step?
How long does it take to be approved as a SoftwareOne channel partner?
We take care to thoroughly process every application to become a SoftwareOne channel partner. We promptly run through all the necessary checks and confirmations to help you get set up as soon as possible.
If there’s ever a delay, rest assured, we’ll keep you informed and do everything possible to expedite the process. Our goal is to welcome you into the SoftwareOne partner community as quickly as possible.
Join the best cloud-first partner community
Empower your cloud practice and leverage the unparalleled expertise of SoftwareOne by signing up today. Fill in the form and we will get back to you promptly.
Join the best cloud-first partner community
Empower your cloud practice and leverage the unparalleled expertise of SoftwareOne by signing up today. Fill in the form and we will get back to you promptly.