SoftwareOne partner story

Think Technology Services partners with SoftwareOne for next-gen global growth

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Mumbai-based Think Technology Services helps small and medium-sized businesses strengthen their technology foundations and grow their online presence.

Its services span cloud platforms, business email and collaboration tools such as Google Workspace and Microsoft 365, cybersecurity, website development and hosting, and digital marketing. By combining these capabilities with implementation support and ongoing technical assistance, it gives businesses a single partner to help improve day-to-day operations, protect their data and reach new customers.

  • 580 seats

    Think Technology spearheaded the first phase, deploying Google Workspace for 580 seats.

  • Less than a month

    "This took less than a month and is now up and running successfully," says Adhir.

  • More than 2,000 users

    "We started off one customer on Google Workspace with 50 seats, and they now have more than 2,000 users."

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Client
Think Technology Services
Industry
Information technology
Platform
Google Cloud
Country
India

The company was founded in 2005 by husband-and-wife team Adhir and Sumeera Varma, with Adhir as CEO and Sumeera responsible for Human Resources, Sales and Marketing. The couple's long-standing, close leadership underpins what sets Think Technology apart.

"I believe our value proposition is the personal support and hands-on guidance we provide," explains Adhir. "Customers can call us at any time - even in the middle of the night - and know the issue will be resolved. This is why some of our customers have been with us for more than 18 years.

"And as we have grown, so have they. We started off one customer on Google Workspace with 50 seats, and they now have more than 2,000 users."

A Google Cloud specialist for more than 18 years, Think Technology chose SoftwareOne as a new distribution and services partner. Their first joint Google Cloud project is now partway through delivery, providing a starting point for a collaboration the founders want to expand.

A new relationship with room to grow

"We have worked with different distributors in India but we wanted to expand our partner ecosystem," says Adhir. "So when SoftwareOne approached us about its Google Cloud capabilities we had a live project that seemed like a great place to start."

The project was to implement Google Workspace and Gemini use cases for an Indian nonprofit healthcare organization.

"Partnering with SoftwareOne allows us to deliver highly competitive, scalable value to our clients - but building a deeply aligned relationship was just as important," adds Sumeera.

Think Technology spearheaded the first phase, deploying Google Workspace for 580 seats. "This took less than a month and is now up and running successfully," says Adhir.

The next phase focuses on Gemini, with the partners jointly defining the scope and exploring applications for field representatives and office staff.

"As we aggressively expand our AI portfolio, SoftwareOne's specialized frameworks are the perfect complement to our deep technical implementation expertise," says Adhir.

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Taking the first Google Cloud project forward

The healthcare nonprofit employs around 500 field representatives who visit retail chemists and pharmacies across India to support its family planning and contraception work. "We are developing AI use cases to make life easier for these reps," says Adhir. "A lot of information comes in from the office that Gemini could summarize for shop owners. Gemini could help them create reusable prompt templates to generate relevant product information for the medical retailers they meet, and all that communication could be adapted to different languages and local contexts."

Office staff have different needs. Some currently extract information manually from their customer relationship management system and use SQL queries and Power BI to compile reports. The partners are exploring how Gemini could help produce reports and dashboards with less manual work.

As we aggressively expand our AI portfolio, SoftwareOne's specialized frameworks are the perfect complement to our deep technical implementation expertise.

Adhir Varma

Co-founder and CEO, Think Technology Services

These applications remain at the planning stage, with both partners co-implementing the solutions, combining SoftwareOne's frameworks with Think Technology's deep technical expertise and customer knowledge.

Training will be essential to help employees adopt the new capabilities. Sumeera says the priority is to build an understanding of AI and demonstrate how Gemini can support everyday work. "That's where the first step for us comes in as a support to the customer," she says.

Building the collaboration and expanding internationally

Think Technology's growth ambitions extend beyond its current market. The company was selected for the Forbes India - D Globalist DGEMS 2025 Select 200, recognizing businesses with strong global potential. Although most of its customer base is in India, Think Technology already serves customers in the Middle East, the United States, the United Kingdom, and continental Europe.

The founders are now looking at establishing a presence in Dubai and London. They would welcome SoftwareOne's collaboration as those plans develop, although the international dimension of the partnership is still being explored.

Partnering with SoftwareOne allows us to deliver highly competitive, scalable value to our clients - but building a deeply aligned relationship was just as important.

Sumeera Varma

Co-founder, Human Resources, Sales and Marketing, Think Technology Services

They have already begun building wider connections within the SoftwareOne ecosystem, meeting leadership and fellow partners at a recent joint event in Mumbai. "It was an amazing experience for us," Adhir says. "We knew a lot of the SoftwareOne partners because we've been in the industry for so long, but it was great to reconnect with them."

For Think Technology, the first Google Cloud project with SoftwareOne is an opportunity to establish a working relationship that will develop across further customer engagements, shared events, and new markets.

We have worked with different distributors in India but we wanted to expand our partner ecosystem.

Adhir Varma

Co-founder and CEO, Think Technology Services

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