SoftwareOne Named a Gartner Customers’ Choice for SAM

A Customers’ Choice for SAM Managed Services

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SoftwareOne named a Customers’ Choice in Gartner® Peer Insights Voice of the Customer for SAM Managed Services

In addition to being recognized as a Leader in the Gartner® Magic Quadrant™ for SAM Managed Services, SoftwareOne has been recognized as a Customers’ Choice in the Gartner® Peer Insights™ Voice of the Customer for Software Asset Management Managed Services, published March 31, 2026.
This recognition is based entirely on feedback from verified end-user professionals and reflects real customer experience working with SoftwareOne.

According to the report, SoftwareOne has an overall rating of 4.7 out of 5 based on 53 reviews in the Software Asset Management Managed Services market on Gartner Peer Insights, as of March 31, 2026. 100% of reviewers indicated a Willingness to Recommend SoftwareOne’s SAM Managed Services.

Gartner Peer Insights recognizes vendors who meet or exceed the market average for both Overall Experience and User Interest and Adoption through a Customers’ Choice distinction.

Why we think you should download the report

Move beyond marketing claims and see how providers actually perform in the trenches. While traditional analyst reports focus on vision and execution, this report synthesizes thousands of hours of real-world experience from your peers, offering an unfiltered look at implementation success, support quality, and service delivery. By accessing these verified insights, you can identify which partners consistently drive cost optimization and compliance while avoiding the "shelfware" and audit risks that plague unmanaged environments, essentially giving you a data-backed shortcut to selecting a partner that truly operates as an extension of your IT team.

  • Verified peer perspectives: Gain insights from IT purchasers who have already navigated the onboarding and operational challenges of SAM services.
  • Identify "Customers’ Choice" leaders: Quickly see which vendors exceed market averages for both Overall Experience and User Interest & Adoption.
  • Mitigate financial risk: Learn which providers are most effective at uncovering hidden license costs and providing a "single source of truth" for audit protection.
  • Unbiased comparison: Use Gartner structured methodology to compare vendor capabilities side-by-side, moving your procurement process from "best guess" to "data-driven."
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FAQ: Gartner Voice of the Customer & SAM Managed Services

The “Voice of the Customer” is a document that applies a methodology (documented here) to aggregated Gartner Peer Insights’ reviews in a market to provide an overall perspective for IT decision makers. This aggregated peer perspective, along with the individual detailed reviews, can also complement expert insights such as Magic Quadrants and Market Guides. It can play a key role in your buying process, as it focuses on direct peer experiences of buying, implementing and operating a solution.

Gartner Peer Insights is a free peer review and ratings platform designed for enterprise software and services decision makers. Reviews are organized by products in live markets that align to Gartner markets, defined as Magic Quadrant or Market Guide-defined markets, or GPI-defined markets that are opened at the discretion of the GPI team and do not require insights published to open the space on Peer Insights.

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction. 

Vendors in this quadrant received strong ratings for overall experience, product capabilities, and service & support relative to the market. This is a good indicator for satisfaction with the vendor’s products in this market. 

Vendors in this quadrant also exceed the market average User Interest and Adoption, which includes review and consideration score, review market coverage, and willingness to recommend. These factors help distinguish vendors that generated the above average Overall Experience scores required for this quadrant within large sample sizes and diverse coverage.

The Voice of the Customer report helps organizations:

  • Validate vendor selection using real peer experiences
  • Understand how providers perform in real-world environments
  • Reduce risk when choosing a partner

It complements analyst research by adding direct customer feedback to the decision-making process.

Software Asset Management (SAM) is a set of processes and practices used to manage and optimize software across its entire lifecycle, from purchase and deployment to usage and retirement.

SAM helps organizations:

  • Track software usage and entitlements
  • Ensure license compliance
  • Reduce unnecessary costs
  • Maximize the value of software investments

SAM Managed Services are outsourced services that deliver ongoing management of an organization’s software estate. These services typically include day-to-day SAM operations, lifecycle management, and governance to support cost optimization and compliance objectives.  

They can be delivered continuously or on a project basis, acting as an extension of the internal IT team.

Organizations use SAM Managed Services to:

  • Access specialized expertise and tools
  • Reduce the internal resource burden on IT teams
  • Improve visibility and control over software and cloud spend
  • Minimize audit and compliance risk

This approach enables companies to focus on strategic initiatives while experts manage software complexity.

SAM Managed Services are outsourced services that deliver ongoing management of an organization’s software estate. These services typically include day-to-day SAM operations, lifecycle management, and governance to support cost optimization and compliance objectives.  

They can be delivered continuously or on a project basis, acting as an extension of the internal IT team.

The report provides a peer-driven perspective on: 

  • Implementation success
  • Support quality
  • Service delivery performance

By analyzing how vendors perform after purchase – not just their vision – organizations can choose partners with greater confidence and reduce the risk of poor outcomes.

No. The report is based entirely on verified customer reviews submitted to Gartner Peer Insights. 

This aggregated peer perspective, along with the individual detailed reviews, can also complement expert insights such as Magic Quadrants and Market Guides.

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Gartner disclaimer

Gartner, Voice of the Customer for Software Asset Management Managed Services, Peer Community Contributor, 31 March 2026.

Gartner, Peer Insights, and Customers' Choice are trademarks of Gartner, Inc., and/or its affiliates.

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document.