Join SoftwareOne at SAMS Europe 2026

Join SoftwareOne at SAMS Europe 2026 in Amsterdam and discover how to optimize your IT portfolio, freeing up budget and resources to drive innovation. This year we focus on the new cost equation: how ITAM and FinOps come together to manage software, cloud, SaaS and AI costs, and how that optimization becomes fuel for innovation.

Event details

• Date: 28–29 September 2026
• Place: Hotel Okura Amsterdam, Netherlands

What to expect

• A keynote that reframes the cost conversation. Matthew Johns and Thomas Kools open on Monday 28 September, 10:00 to 10:25, with the new cost equation for ITAM, FinOps and AI.
• FinOps in a World Café setting. On Tuesday 29 September, 10:40 to 12:10, Tamara Lajara hosts an interactive World Café session on putting FinOps into practice.
• Access beyond one hall. Your ticket lets you move between the co-located plenaries on site, so you can follow both the ITAM and the procurement agenda.

Why attend

• Gain insights from 550+ ITAM leaders
• Turn software audits into strategic wins
• Bring ITAM and FinOps together to manage AI cost and value
• Connect with peers and partners at our exclusive pre-event dinner

Session Titles

Day 1 keynote: The new cost equation: ITAM, FinOps, and Tokenomics

Day 2 World Café: The FinOps Café: from licences to tokens

Want to attend for free?

We have only 50 free tickets available for SAMS Europe 2026 full = full.