SoftwareOne case study
Choosing the right partner to go global
How Allied Engineering Group (AEG) navigates the global financial technology landscape, collaborate with industry giants like Microsoft and SoftwareOne, and leverage cloud-based solutions for expanding their services
When launching SWIFT (Society for Worldwide Interbank Financial Telecommunication) compliant cloud-based financial services and apps to a global market, it is important to possess not only the required expertise but to work with trusted partners that can deliver the additional capabilities and skills to achieve your goals. When UAE-based Allied Engineering Group (AEG) needed help expanding its portfolio's reach from the Middle East and Africa to a worldwide audience, it approached Microsoft to ask for a recommendation.
For Sania Kaddoura, ISV Partner Development Manager at Microsoft in the United Arab Emirates, selecting a partner for AEG started as a process of elimination.
"Microsoft takes an impartial role when recommending partners to our customers. We want to ensure that the relationship works and that the partner has the right attributes." – Sania Kaddoura, ISV Partner Development Manager at Microsoft UAE.
"What AEG needed was a global player who could help them as a Cloud provider and facilitate the expansion of their business as an ISV," says Sania Kaddoura
- Client
- Allied Engineering Group (AEG)
- Industry
- Information technology
- Platform
- Azure Cloud
When we selected SoftwareOne, it came down to shared values – prioritizing customer satisfaction and promoting innovation – along with a key capability – global reach.
Chief Technology Officer at AEG
Karim Sanjakdar continues: "When combined with the wholehearted support of Ziad Rizk, SoftwareOne's regional CEO, we knew this could be a game-changing relationship."
“AEG has considerable experience with on-premises SWIFT infrastructure, but we wanted to migrate to a cloud platform delivering Software as a Service (SaaS) on Microsoft Azure. We also have over 12 unique products that we want to make available on both the Microsoft and SoftwareOne marketplaces, including our compliance, application detection, and reporting tools for financial services. While it is still early days, the sky is the limit in terms of what this partnership can achieve,” says Sanjakdar.
Roshan Uggoda, Partner Development Manager, Crayon Middle East, adds to the conversation: "The work we did with AEG at the SoftwareOne Independent Software Vendors (ISV) Innovation Hub demonstrates our commitment to our ISV partners by turning their ideas into state-of-the-art solutions."
We provide them with the right tools and resources, optimize their IT infrastructure to prioritize cloud-first innovations, and then modernize and adapt their applications for SaaS delivery.
Partner Development Manager at Crayon Middle East
"SoftwareOne and AEG are now extending the partnership even further with AEG's go-to-market efforts. This phase will begin with publishing AEG's "Vault on Azure" SaaS offer in Azure Marketplace with a unique private offer to SoftwareOne customers and ecosystem players in the market." says Uggoda and continues:
"We are also ready to connect AEG to SoftwareOne's ecosystem of multi-faceted partners specializing in financial technology solutions and serving the banking and financial markets within the 46 countries we operate, including Microsoft Practices, consulting partners, telecommunications partners, and SoftwareOne direct enterprise customers. This combination provides ISVs with a unique launchpad to innovate and expand at speed and scale in a manageable way," Uggoda concludes.
Sanjakdar continues: "The envisioning phase of this partnership built a roadmap for bringing four new small business customers onto Azure within 12 months. We're now hardening and stress-testing our environment before we go live, and we expect to have at least two of our financial services applications available worldwide through Marketplace shortly."
We have a team of very talented people working towards the same goals. SoftwareOne and Microsoft believe in us and are always available, supportive, and proactive. They push us to stay focused on what's important to the success of our mission, and that's vital in an effective partnership.
Chief Technology Officer at AEG
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