Migration and modernization are entering a new phase, and AI is at the center of it. The AWS MAP Academy EMEA AI Edition is designed to help AWS Partners use AI to transform how they scope, plan, and deliver migrations and modernization, while turning those capabilities into new business opportunities.
Customers increasingly want migration, modernization, and AI addressed together. Powered by the AWS Migration Acceleration Program (MAP) and AWS Transform, this full-day academy brings those priorities into one practical learning experience for business and technical teams.
The AWS Migration Acceleration Program (MAP) is a structured initiative that helps AWS Partners guide customers from traditional data centers to the cloud. Its three-phase framework, assess, mobilize, and migrate and modernize, provides a clear route for planning and executing cloud transformation.
MAP can also help eligible customers and partners access AWS funding, tools, training, and specialist resources that reduce barriers and accelerate delivery. The program combines a proven migration methodology with support from AWS and its partner network, helping teams build capability, automate work, control costs, and improve execution.
The AI Edition builds on the established MAP approach for a market in which migration, modernization, and AI are increasingly connected. Participants will learn how AI can accelerate opportunity scoping, migration planning, technical delivery, and the development of industry-aligned offers.
The Academy is designed as an immersive, practical experience for AWS Partners. Business and technical participants attend separate full-day tracks, enabling each audience to focus on the skills, methods, and conversations most relevant to its role. Partners are encouraged to send both business and technical colleagues, with each person registering for the appropriate track.
Business track. Learn how to position migrations as outcome-driven initiatives, strengthen go-to-market strategy, and build industry-aligned offers that convert pipeline into revenue.
Recommended for: Partner sales leaders, practice managers, business development leaders, account managers, alliance leads, and executive team members.
Technical track: Explore the latest AWS migration and modernization announcements powered by agentic AI, followed by hands-on deep dives. Bring an opportunity and have its MAP technical alignment reviewed by AWS experts in a guided discussion.
Recommended for: Practice leaders, solutions architects, senior developers, technical leaders, and migration specialists.
SoftwareOne helps organizations get more value from AWS across advisory, migration, modernization, data and AI, and managed services. Our AWS specialists can help partners and customers assess opportunities, navigate relevant AWS programs, build a strong migration and modernization plan, and maintain momentum after workloads move to the cloud.
Business and technical tracks are separate full-day programs unless otherwise noted. Registration availability may change as sessions fill.
| Location | Date | Business track | Technical track |
|---|---|---|---|
| Madrid | October 6 | Register | Register |
| Brussels | October 7 | Register | Register |
| Prague | October 7 | Register | Register |
| Paris | October 8 | Register | Register |
| Milan | October 21 | Register | Register |
| Stockholm | October 21 | Register | Register |
| London | November 10 | Delivered on H1 | Register |
| Frankfurt | November 16–17 | Register (November 17) |
Register (November 16) |
| Johannesburg | November 17 | Register | Register |
Please note: Registration is limited to three participants per partner organization, and seats are limited.
Questions? Contact apo-emea-enablement@amazon.com.
The AWS MAP Academy EMEA AI Edition brings migration, modernization, and AI together in practical business and technical tracks. Partners can build the commercial and technical capabilities needed to scope opportunities, plan migrations, use agentic AI in delivery, and create industry-aligned offers. SoftwareOne can help turn that learning into action through AWS advisory, migration, modernization, data and AI, and managed services expertise.
Build your AWS migration, modernization, and AI capabilities with SoftwareOne expertise and support.
Build your AWS migration, modernization, and AI capabilities with SoftwareOne expertise and support.
