Google Cloud distribution that puts partners first

This year, SoftwareOne announced some particularly good news.

We became one of the first globally authorized Google Cloud distributors, giving our partners the opportunity to access Google Cloud, Google Workspace, and Gemini Enterprise through our consistent, scalable distribution model backed by global reach and in-country teams who know their markets.

The launch saw us active immediately across ten diverse markets (Australia, Austria, Denmark, France, Finland, Germany, India, Norway, Sweden, and the United States) with more to follow throughout 2026.

I’m fortunate enough to be at the heart of this new initiative and I couldn’t be more excited about what it means for our partners and their end customers.

Why this is good news for partners

Partners are increasingly interested in what Google Cloud can offer. But for many, the path to actually offering Google Cloud, Google Workspace, or Gemini Enterprise has not always been friction-free. Too often it’s proved to be portal-heavy and light on in-depth support. When a customer needs real guidance or a sale involves multiple moving parts, that’s not the best set up for getting a deal closed fast or supporting exiting users.

Partnering with SoftwareOne elevates this experience significantly. We provide a red-carpet service throughout the Google onboarding process, assign dedicated specialists to support partners with  their Google Partner Program enrollment , help them navigate the different partner programs, and provide practical advice when it comes to managing deal registration and securing funding.

As SoftwareOne’s Chief Partner & Sales Officer, Gudmundur Adalsteinsson, explained, we’re here to make life easier for our partners: “Bringing Google Cloud into our global distribution portfolio is a strategic milestone for SoftwareOne. It means our partners now have access to Google's leading cloud technology through our trusted partnership, backed by our global scale, services capability, and local market expertise. Being on our partners' side means to simplify complexity, give partners greater choice, and enable them to better serve their customers with Google solutions

The SoftwareOne difference

Now, partners can look forward to getting the best from Google Cloud quickly, simply, and easily.

Every partner working with us on Google Cloud gets an assigned partner manager, in-country, who understands the local market. Someone who knows their region, recognizes the commercial and regulatory environment end customers face, and can help you move smoothly from opportunity to close when a deal is underway. This distinctively partner-centric approach was noted by Google Cloud’s own Global Head of Sell + Service Partners, Steve Erdman: “SoftwareOne’s launch as a Google Cloud Distributor combines the breadth of Google Cloud’s solutions portfolio with SoftwareOne’s scale and dedicated focus to partner success. Their partner-centric model, reinforced by their value-added services and solutions aggregation, can facilitate the expansion of Gemini Enterprise, AI, and Google's leading cloud solutions to businesses globally.”

I am confident this approach will make a real difference for those of you who have outgrown the old self-serve models

Making the most of the multi-cloud opportunity

Of course, the bigger picture is that end customers today aren't just picking one cloud and sticking with it.

They want choice and they're looking to partners like you to provide it. If you're primarily selling Microsoft or AWS today, I honestly believe that adding a credible Google Cloud capability to your portfolio won’t just be seen as a play for incremental revenue. It will build real trust with your customers as they recognize your integrity in offering them the best from all the major hyperscalers.

I’ll be spelling out that opportunity in more detail in my subsequent blog posts, so please bookmark this space and check back regularly for updates.

Meanwhile, talk to your SoftwareOne partner manager today about adding Google Cloud to your portfolio. They will be ready and waiting for you with practical guidance on positioning Google Workspace, building a Gemini Enterprise pitch, and making the most of SoftwareOne’s partner-first distribution model for Google Cloud.