Become a SoftwareOne channel partner

Distribution done differently

Your growth is the why behind everything we do

SoftwareOne is proud to expand its channel community through our combination with Crayon, a trusted leader with deep roots in partner development. Together, we bring the best of both worlds: combining proven expertise and relationships as well as innovation and global scale. This partnership marks a new era of opportunity for you, our partners.

And with this new chapter comes a new approach, we believe distribution should be more than transacting software or licences; it’s about enabling transformation. That’s why we’ve redefined what distribution means, We are more than just a provider, we are an ecosystem designed to help you drive and thrive.

Our commitment to you is simple: your success is our priority.

We invest in your success with strategic services, platforms that scale with you, and a partner-first mindset that runs through everything we do. Whether you’re expanding your offerings, breaking into new markets, or looking for deeper technical support, we are here to help you lead.

This is Distribution, done differently.

Partnering with us means instant access to our software and cloud experts. We help grow your business, profitability, and end-customer success.
Stephanie Benisty

Stephanie Benisty

VP Channel and Cloud

Join the best cloud-first partner family and discover what makes us different to other distributors

Aside from being a cloud-dedicated distributor and having deep relationships with leading cloud solution vendors, we believe true value-add goes far beyond pricing discounts. It’s about moving beyond the traditional notion of “value-added.”

Our role is to help every SoftwareOne channel partner unlock the full potential of their business. We leverage our collective cloud expertise and channel experience to proactively identify untapped opportunities, and work with you to explore and realise them.

We have excellent, long-standing relationships with our partners built on respect and trust. We are motivated, passionate, and tireless in the pursuit of additional ways, better ways, new ways to empower our partners and generate real value.

Your success is our foundation mindset. We recommit daily to helping partners achieve their objectives so they can enjoy the benefits of a successful, sustainable, and profitable cloud business.

Become a partner

Leadership

Our channel leadership team combines deep regional knowledge with the reach of a global business: more than 12,000 people in over 70 countries.

The continuity today is an expanded opportunity tomorrow, the relationships, the people and the partner-led way of working remain firmly in place.
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Warren Nolan

SVP Channel & Strategy

Our focus is simple: equipping partners with the vendors, services and expertise to help customers optimise, govern and transform their technology.

The values, people and partner-led approach you know remain firmly in place, now supported by greater scale, deeper expertise and unlimited opportunities.
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Mathew Howard

General Manager, Channel ANZ

Read how our partners are getting different, done.

How do we show up in ways that actually move the needle? Don’t just take it from us, read what SoftwareOne Channel Partners have to say about their journey to value with us.

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SoftwareOne's deep relationships with leading technology vendors and extensive specialist expertise enable us to take on more complex customer challenges with confidence. Their global scale and proven delivery capabilities help us grow beyond our own capacity, giving our customers access to world-class resources, technical knowledge, and innovative solutions that drive better business outcomes.

— Andrew Yager, CTO and Founder, Real World Technology Solutions

BigFish Technology logo
Partnership for Bigfish is everything because our customers want to rely on us. We have to have good partnerships to be able to deliver what we do. SoftwareOne is a key part of that. We feel appreciated, valued, and cared for by SoftwareOne.

— Tristan Ellett, Founder, BigFish Technology

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SoftwareOne has proven to be a true partner to blueAPACHE, sharing the responsibility and accountability required to deliver successful outcomes for our customers.

— Jonathan Tini, Practice Lead ‑ Microsoft, blueAPACHE

The benefits from being a SoftwareOne Channel Partner

As a SoftwareOne channel partner you get instant access to our software and cloud experts. We help grow your business, profitability, and end-customer success.

We have extensive experience servicing channel partners’ needs around software licencing, cloud cost management, and optimising revenue streams for businesses like services providers, system integrators, and software development companies.

When you partner with us, you will work with a local team of experts in your local market, get best-in-class technical support, a top-ranking software and cloud procurement platform, and guidance on how to maximise your vendor incentive programmes.

Our unique on-boarding Cloud Desk gives you peace of mind on how to get started with relevant financial. operational and commercial considerations.

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  • Increase Revenue

    Maximise vendor incentives and rebates while unlocking new streams of growth through demand generation programmes and fast-track access to cloud marketplaces. Our master licencing expertise supports your growth behind the scenes.and AI-powered insights help you capture every opportunity.

  • Pursue New Markets

    Access to new routes to market – whether through marketplaces, new geographies, or innovative business models with our marketing support, market intelligence, and peer-to-peer collaboration. Leverage transformative programmes like Cloud Skills Development to stay competitive and relevant.

  • Operational Efficiencies

    Reduce costs and streamline operations with Cloud-iQ’s API integration, simplified billing, and automated processes. Optimise cloud spend through FinOps practises and use AI-driven insights for smarter decision-making and timely upsell opportunities.

  • Solve Complex End-Customer Problems

    Deliver comprehensive solutions by tapping into our managed and professional services, support programmes, and advanced capabilities across security, data, and AI. We help you strengthen your value proposition and build recurring revenue streams.

Ready to take the next step?

Connect with our team

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How long does it take to be approved as a SoftwareOne channel partner? 

We take care to thoroughly process every application to become a SoftwareOne channel partner. We promptly run through all the necessary checks and confirmations to help you get set up as soon as possible.

If there’s ever a delay, rest assured, we’ll keep you informed and do everything possible to expedite the process. Our goal is to welcome you into the SoftwareOne partner community as quickly as possible.

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Join the best cloud-first partner community

Empower your cloud practise and leverage the unparalleled expertise of SoftwareOne by signing up today. Fill in the form and we will get back to you promptly.

Join the best cloud-first partner community

Empower your cloud practise and leverage the unparalleled expertise of SoftwareOne by signing up today. Fill in the form and we will get back to you promptly.