What you lose with DIY ITAM
While the instinct to establish internal ownership is not wrong in principle, it can only work when the organisation has the right expertise, capacity, tooling, governance, and continuity in place.
These requirements, however, are getting more difficult to fulfil. It’s estimated that software now accounts for 23% of IT global spending and IT cost management practises have evolved to meet increased demands. It now spans SaaS, cloud, hybrid environments, FinOps, security alignment, procurement integration, audit defence, tooling administration, data quality and lifecycle governance. Licencing models are changing, publisher terms are becoming more complex, and AI, cloud and subscription pricing add further layers.
Before managed services became common, accountability for software asset management was often fragmented across IT, procurement, finance, security, and operations. Managed services brought structure, coordination, and a single point of ownership.
When that structure is removed, the work does not go away. It scatters. Tasks fall between teams. Issues linger unresolved. Risk accumulates in unused licences still being paid for, in utilisation surpassing entitlement coverage, in renewals that are not optimised, and in data quality that degrades over time.
A capable ITAM/SAM hire can help, but one person, or a small team, cannot realistically maintain deep expertise across every major publisher, platform, audit scenario and licencing change. A managed service provides access to licencing specialists, engineers, architects, tooling experts and audit practitioners who have handled these issues across many environments.
IT cost management and risk need to be addressed holistically, and managed services are much better equipped to provide this coverage. The Gartner® Magic Quadrant™ for SAM managed servicesi summarises the indispensable capabilities they offer: "Delivered by skilled resources and leveraging the provider’s expertise, intellectual property (IP), rigour and best practises, SAM managed services address the gap in available SAM and FinOps skills, enable scalability and enhance maturity. At the same time, they deliver day-to-day SAM and FinOps activities and oversee the full life cycle."