Adobe VIP Marketplace: How Global License Pools Reduce Complexity and Improve Transparency

Regional restrictions and their downsides in the previous licensing model

Until now, Adobe license management within the VIP program was strictly region-based. Licenses had to be purchased separately for each price list region, and usage was restricted to that same region. As a result, central license management across multiple countries was only possible through manual workarounds — often time-consuming and costly. For global organizations, this meant high administrative effort, lack of transparency, and unnecessary expenses.

The new solution: License pooling across countries and regions

As of 2025, customers in the VIP licensing program can no longer manage Adobe licenses via traditional manual processes. Adobe has made the VIP Marketplace mandatory for all commercial sector clients. As SoftwareOne, we provide you with a marketplace called SoftwareOne Client Portal, where you can order, extend and adjust the quantities of your licenses, among other things. A key benefit of this platform: licenses are provisioned immediately – no more waiting for quote, order, delivery, and invoice cycles.

Most importantly, the VIP Marketplace now enables global license pooling allowing you to allocate and manage licenses flexibly across locations. The only exception: mainland China, where local procurement is still required.

How we support your global licensing strategy

Why is SoftwareOne the ideal partner? Because we meet all three key requirements:
As an Adobe Platinum Reseller with global partner status, SoftwareOne offers not just access to the new VIP Marketplace features, we also deliver real added value.

• One global licensing strategy:
  We help you design and implement a centralized licensing approach tailored to your global structure.

• Cost and compliance optimization:
  Consolidated license pools help you avoid over-licensing and reduce costs while maintaining full control over usage and compliance.

• Transparent management via SoftwareOne Client Portal: 
  Our platform gives you a real-time overview of your global license landscape.

• Local expertise, globally available: 
  With experts in over 90 countries, we offer local knowledge with a global perspective.

The new features in Adobe VIP Marketplace are a true gamechanger for multinational companies. With SoftwareOne as your partner, you benefit not only from technology, but from strategic guidance, operational excellence, and global reach.