Crayon transitions to SoftwareOne brand as unified company rolls out evolved identity

The change marks an important milestone in the integration of Crayon and SoftwareOne. The combination, which was completed in July, created an organisation with greater scale and deeper capabilities.

SoftwareOne Co-CEOs Melissa Mulholland and Raphael Erb shared the following statement:

“This brand transition reflects that we are one global organisation committed to making technology matter for our customers, partners, vendors, and teams. Under the SoftwareOne brand, we strengthen the value we deliver by helping clients optimise costs, accelerate growth, and navigate complex IT environments with confidence.”

The company will now address the market as one organisation under a single brand, rolling it out market by market in phases starting April 1.

The 13,000-employee company operates in more than 70 countries. With deep expertise in software, cloud, data and AI, SoftwareOne optimises investments, drives innovation, and boosts efficiency.

“With our highly skilled local team and strong global partnerships with hyperscalers such as Microsoft, AWS, and Google, we help organisations unlock the full value of their technology to create meaningful outcomes,” Ed Bell, UK Country Leader said.