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AWS Webinar: Business Goal first, GenAI later

Business Goal first, GenAI later
Join our live webinar to explore how to turn GenAI strategy into real business impact. Learn how to implement GenAI effectively and drive measurable business value.
Agenda:
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Process multiplier, not problem solver – why most AI projects fail.
Most AI initiatives don’t fail because of technology—they fail because they start with the wrong questions. Driven by hype and urgency, companies rush into GenAI without a clear plan, only to end up with costly solutions that deliver little value.
So what separates success from failure?
We’ll uncover five key elements that determine whether your AI initiative delivers real impact—or becomes just another expensive experiment.
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Learn from others success and failures.
Through real-life case studies — both wins and expensive lessons — we'll show you a practical framework for turning GenAI ambitions into measurable business outcomes. You'll learn how to evaluate costs, prioritize use cases, and apply a "think big, start small, iterate" approach to maximize value while keeping risk in check. -
AI agency and security risks
We all heard stories about AI agents deleting production databases or dumping production code to generate an optimized version that didn’t work. We all heard about chatbots leaking internal data or giving customer advice to buy from a competitor.
In this session we will speak about how and what controls you must implement to make autonomous AI Agents secure and reliable, yet still functional. - Demo of the GenAI system answering Requests for Proposals (RFPs) questions
Speakers

Mike Akulenkovs
Technical solution advisor, SoftwareOne

Maciej Dziezyc
Sr. Expert Artificial Intelligence & Machine Learning | Services, SoftwareOne

Umang Gupta
Solutions Architect, Amazon Web Services (AWS)
