AWS re:Invent 2025: When imagination becomes reality

In his final re:Invent keynote, Dr. Werner Vogels, CTO, Amazon.com offered a perspective that defined the week. He compared this moment in technology to the Renaissance, a period when imagination and new tools reshaped entire societies. After fourteen years of re:Invent keynotes, Vogels chose this year to pass the torch, emphasizing that AI will not replace developers, but developers who embrace AI will replace those who do not.

This theme echoed throughout re:Invent 2025. More than 60,000 attendees in Las Vegas and 2million online gathered to explore how intelligent systems will reshape how software is built, how operations run, and how organizations compete. AWS CEO Matt Garman framed the shift simply: when teams stop asking “can I build this?” and start asking “what shall I build next?” innovation accelerates.

For our combined organization, the week underscored the role we play in helping customers translate possibility into practical outcomes. The opportunities revealed at re:Invent are significant, but capturing them requires governance, observability, financial readiness, and the right implementation patterns. Our experience across thousands of AWS engagements enables us to help organizations adopt intelligent systems responsibly and at scale.

The renaissance of cloud development

AWS shared numbers that signal the magnitude of the shift underway: AWS is now a $132 billion business with 20 percent year over year growth; Amazon Bedrock supports more than 100,000 companies; and the Agent Core SDK has been downloaded more than 2 million times within months of launch.

Dr. Swami Sivasubramanian summarized the transition succinctly: “For the first time in history, we can describe what we want to accomplish in natural language, and agents generate the plan, write the code, call the necessary tools, and execute the complete solution.”

This represents a model where software is not just responsive but proactive, capable of investigating, diagnosing, and resolving issues across complex systems. To benefit from this shift, organizations require clear decision boundaries, robust governance, and operational models prepared for continuous agent-driven execution.

Platform innovations that enable transformation

Bedrock Agent Core emerged as the centerpiece of AWS’s agentic strategy. Its modular architecture allows organizations to adopt the components they need while working with familiar frameworks such as LangChain, CrewAI, or LlamaIndex. Support for models across AWS, OpenAI, and Google ensures flexibility. Capabilities such as episodic memory extend agent intelligence and allow systems to learn from context.

Identity integration, micro VM isolation, evaluation tools, and policy controls provide the guardrails required for safe enterprise adoption. These elements are critical for organizations moving from experimentation toward scaled production deployments.

Frontier agents expand what teams can deliver

AWS introduced frontier agents that meaningfully change development and operations. Kiro, an autonomous engineering agent, accelerated a major architecture project from eighteen months to seventy-six days. The AWS Security Agent performs continuous design and code-level review. The AWS DevOps Agent correlates telemetry, identifies root causes, and reduces operational burdens.

These agents’ free teams to focus on higher value work while improving reliability, consistency, and throughput.

Infrastructure designed for intelligent systems

AWS’s infrastructure announcements emphasized scale, cost efficiency, and accessibility. Trainium3 Ultra servers provide major performance gains and significantly improved energy efficiency. AWS AI Factories allow customers to run modern AI infrastructure in their own data centers with AWS services layered on top. The Nova 2 model family introduced a complete range of reasoning capabilities, from lightweight inference to multimodal understanding and real-time interaction.

Nova Forge introduces a new approach to training by enabling organizations to incorporate proprietary data during model development, producing models that understand domain-specific context while retaining foundational capabilities.

Where organizations struggle in adopting agents

As Dr. Ruba Borno highlighted, success in the agentic era requires orchestration across multiple systems and the right partners to guide adoption. Technology alone is not enough.

Across our global AWS practice, we consistently see four areas that determine the success of intelligent system deployments:

• Governance frameworks must be established before development, not after
• Change management must address ownership, processes, and value communication
• Financial planning must account for token economics, storage growth, and compute variability
• Architectural decisions must consider system-wide dependencies, not isolated components

These challenges are predictable and avoidable. When organizations address them early, they accelerate adoption and reduce operational risk.

How we support intelligent system adoption at scale

Deploying agents requires alignment across architecture, operations, security, and financial governance. AWS provides powerful building blocks, but the approach to implementation determines long-term value.

As a combined organization, we help customers adopt modular architectures that support incremental capability growth. We guide operational readiness, from exception handling to escalation models. We also align commercial frameworks with consumption realities. Our governance structures support safe, compliant adoption that scales.

This combination of capability and experience enables customers to move confidently from concept to production.

Recognition that reflects global impact

At this year’s AWS Partner Awards, SoftwareOne and Crayon together earned two Partner of the Year awards and five finalist nominations across global and regional categories. The recognition spans Latin America, Asia Pacific and Japan, underscoring the breadth of our AWS capabilities.

SoftwareOne was named Public Sector Global Consulting Partner of the Year for Latin America. Crayon was named Distributor Partner of the Year Public Sector for Asia Pacific and Japan. Additional finalist recognitions included SaaS Consulting Partner of the Year and Public Sector GenAI Global Consulting Partner of the Year.

These honors reflect AWS’s trust in our combined organization and validate the outcomes our teams deliver for customers and partners across regions and industries.

Applying multi-agent design to real-world operations

During re:Invent, Gokul Bala, Global AWS Services Director, presented a Chalk Talk session demonstrating how multi-agent systems can address the complexity of industrial environments. Referencing an Australian energy provider, he described how the customer faced rising maintenance volumes, fragmented knowledge sources, and low classification accuracy.

Gokul explained how a multi-agent architecture, structured around four coordinated agents, improved the workflow by separating responsibilities for issue classification, knowledge retrieval, validation steps, and interactions with customer service tools. Orchestration, confidence thresholds, and escalation paths ensured resilient behavior and safer integration with operational systems such as asset statuses and maintenance logs.

His session highlighted the practical considerations required for industrial deployments, including exception handling, governance, and system-level coordination.

A partner’s partner in the AWS ecosystem

An important theme throughout re:Invent was the need for partners who can bridge strategy, engineering, operations, distribution, and financial governance. As the combined organization, we serve customers directly while also acting as a partner’s partner for the broader AWS ecosystem.

We enable channel partners, and ISVs with AWS expertise, technical depth, and delivery scale that allow them to pursue and execute enterprise programs confidently. This partnership model has already delivered measurable success in India, and Europe reflected in this year’s AWS Partner Award recognitions.

For customers, it means solutions delivered through their preferred partners benefit from our global capabilities and proven methodologies. For partners, it means access to a foundation that strengthens their go-to-market strategies and delivery confidence.