Welcome to the Partner Pulse newsletter
September 2026: Partner Pulse Newsletter
Five Questions to Spark Google Workspace Conversations
As organizations look to turn AI experimentation into real business value, many are rethinking the tools that support collaboration, productivity, and information management.
In this month's Partner Insight, Heather Connolly highlights five key questions partners can use to uncover new Google Workspace opportunities within their existing customer base, from AI readiness and platform value to upcoming renewals, compliance needs, and adoption challenges.
The video also outlines how SoftwareOne's Google distribution model can help partners accelerate conversations and grow revenue.
Why Solutions Partner Designations Deserve a Second Look
Many Microsoft partners are already doing the work that supports a Solutions Partner Designation, from growing customer adoption to expanding workloads and recurring revenue.
This article explains how SPDs can unlock Microsoft incentives, funding, product benefits, marketing resources, and go-to-market support while helping partners stand out.
It also shows how SoftwareOne can help partners strengthen their Microsoft practice and accelerate their path to designation.
Microsoft FY27 Incentives: What Partners Need to Know
Microsoft's FY27 incentive changes signal a bigger shift toward partners that can drive measurable customer growth, premium workload adoption, and AI-led expansion.
The article breaks down how changes to CSP incentives, price pressure, support requirements, and strategic accelerators are creating a “multi-directional squeeze” for partners that rely too heavily on traditional resale motions.
It offers partners a practical lens for understanding where Microsoft is placing value now and how to position AI, adoption, and services-led growth as stronger revenue opportunities.
Case Study
TECO Unifies Contact Centers on Amazon Connect
Many organizations are rethinking customer service operations to improve resilience, reduce costs, and prepare for AI-driven innovation.
This case study shows how Tampa Electric Company (TECO) consolidated nine contact centers onto Amazon Connect, creating a more efficient, scalable customer engagement platform.
The project is expected to deliver $11.5 million in savings over 10 years while improving service levels, offering valuable insights for partners helping customers modernize contact center and customer experience strategies.
Events and Webinars
Google Cloud Fast-Track Series | October 7 + October 8
Join us and Google Cloud for a high-impact, two-part webinar series designed to help our partners unlock new revenue opportunities, accelerate pipeline, and simplify co-selling with Google Cloud.
In these focused sessions, you'll hear directly from Google Cloud guest speakers and learn how Google field teams identify co-sell partners, structure opportunities, and support partner-led deals.
Whether you're looking to grow your Google practice or accelerate active opportunities, this series will provide practical guidance to help you move forward.
The first session takes place October 7, with Part 2 following on October 8. Your registration includes both sessions.
SoftwareOne will be at the following upcoming events and would love to connect with you. Hope to see you there!
Ultimate Partner®LIVE: Reston | October 26th - 28th
We are thrilled that our very own Regina Manfredi will be speaking at Ultimate Partner®LIVE: Reston, alongside Vince Menzione.
Join this amazing team October 26th - 28th at the Carahsoft Conference & Collaboration Center to connect with executives, industry leaders, and partner innovators shaping the future of co-sell and marketplace success.
IT Nation Connect Global | November 4-6 | Orlando, FL
One of the largest MSP-focused conferences, IT Nation Connect Global brings together IT service providers, vendors, and industry leaders for education, networking, and business growth discussions.
Canapii Americas 2026 | November 9-11 | Scottsdale, AZ
Focused on connection, engagement, and meaningful business conversations, Canapii Americas 2026 brings together channel partners, distributors and senior vendor management.
Microsoft Ignite 2026 | November 17-20, 2026 | Moscone Center | San Francisco, CA
SoftwareOne will be at Microsoft Ignite 2026 to help organizations move from AI experimentation to measurable business impact.
Partners can connect with SoftwareOne experts on AI readiness, Copilot adoption, cloud optimization, governance, and ways to unlock more value from Microsoft investments.
Pulse Check: Meet the Team
Joshua Sadler, Partner Onboarding Specialist
Can you tell us about your role at SoftwareOne?
In works of developing the Channel Partner Onboarding role and streamline the process to get our partners Enabled and Selling!
What’s the most rewarding part of your job?
I believe the most rewarding part of my job is building relationships with partners and helping them achieve their goals. Every successful onboarding means a partner is better equipped to take advantage of everything SWO has to offer. Knowing I'll have helped create a positive first experience and contributed to their long-term success makes the work very fulfilling.
What’s a fun fact about you that most people don’t know?
I can play the Banjo.
Do you have a favorite quote or mantra that motivates you?
Don't shine so that others can see you. Shine so that through you, others can see HIM. ~ C.S. Lewis