Explore the 2026 Gartner report
Get complimentary access to the 2026 Gartner Magic Quadrant for SAM Managed Services.
Explore the 2026 Gartner report
Get complimentary access to the 2026 Gartner Magic Quadrant for SAM Managed Services.
In our view, software estates are becoming harder to manage as cloud services, software as a service (SaaS), and AI add new layers of cost and licencing complexity. At the same time, publishers continue to change commercial models, increasing the need for reliable data and clear governance. Organisations therefore need reliable data, consistent governance and the ability to turn insight into action across the full technology estate. Effective software asset management (SAM) helps organisations understand what they own, what they use, and where they can reduce waste or risk. The 2026 Gartner® Magic Quadrant™ for Software Asset Management Managed Services offers an independent view of providers in this evolving market.
Modern SAM managed services extend beyond licence compliance. They bring together software life cycle management, SaaS and cloud optimisation, FinOps and governance to help organisations manage consumption, control costs and improve the value of technology investments.
SoftwareOne is a Leader for the seventh consecutive year
SoftwareOne has been named a Leader in the 2026 Gartner® Magic Quadrant™ for SAM Managed Services. This is the seventh consecutive year that SoftwareOne has been positioned in the Leaders Quadrant.
We believe this repeated recognition reflects the consistency of our SAM managed services and the practical value our teams deliver for clients every day. Our focus is simple: help organisations gain control of software, cloud, SaaS, and AI investments so they can make better decisions, manage risk, and direct spending toward business priorities.
Seven consecutive years as a Leader matters to us because we believe that consistency is what our customers actually buy. The technology landscape continues to grow more complex as organisations navigate an ever-expanding mix of software licencing, cloud consumption, and AI-driven business models. Our customers need a partner whose judgement holds up through all of it. We see this recognition as validation of the expertise, commitment, and customer focus that our teams bring to every engagement, every day.
CEO, SoftwareOne
Turning software data into business decisions
SAM continues to evolve and is now no longer focused only on licence compliance. It gives IT, finance, procurement, and business leaders a shared view of technology use and cost. With stronger data and governance, organisations can identify unused or under-used software, cloud and AI, prepare for publisher negotiations and audits, improve financial control, and plan investments with greater confidence.
SoftwareOne connects IT asset management (ITAM), FinOps and AI optimisation, SaaS management, IT sustainability and GreenOps advisory services, and publisher and vendor expertise. This enables customers to manage technology across on-premises, cloud and hybrid environments through a more connected operating model rather than treating each cost, licence and governance challenge in isolation.
Global reach, practical delivery
We believe that one of the reasons our customers rate us so highly and consistently is that our global delivery capabilities combine specialist expertise, local market knowledge, and AI-enabled automation. This supports better licencing intelligence, compliance, and financial control, while giving teams the insight they need to act. The goal is not simply to report on spend. It is to help clients simplify their portfolios, reduce avoidable cost and risk, and reinvest in priorities that move the business forward. This is why we believe we were one of only two vendors named Customers’ Choice in the Gartner® 2026 Peer Insights™ Voice of the Customer for SAM Managed Services report.
What the Gartner Magic Quadrant evaluates
A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors. Leaders execute well against their current vision and are well positioned for tomorrow.
We believe SoftwareOne’s position reflects the strength and consistency of our SAM managed services, as well as the work of our delivery teams around the world.
The 2026 Gartner Magic Quadrant for SAM Managed Services gives organisations an independent basis for comparing providers in a rapidly evolving market. Our advice is to look beyond tools alone and assess whether a provider can connect trustworthy data, specialist expertise, governance and execution across software, SaaS, cloud and AI. SoftwareOne helps customers move from visibility to action, strengthening financial control, reducing avoidable risk and creating greater confidence in technology investment decisions.
i Gartner, Magic Quadrant for SAM Managed Services, Yolanda Harris, Jaswant Kalay, and Rob Schafer, 26 October 2026.
Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from SoftwareOne.
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