Porsche Experience Centre, Silverstone BST
Innovate to Accelerate
Powering AI at Full Throttle with SoftwareOne and AWS
Buckle up for an exclusive, high-performance day of innovation at the Porsche Experience Centre, Silverstone – where data, AI, and motorsport collide. Join SoftwareOne and AWS to explore how scalable data strategies and powerful AI capabilities can accelerate your organisation's digital transformation.
| Speaker | Session Title | Session Description |
| Alex Galbraith AWS CTO at SoftwareOne |
Part 1: Laying the Track – Building Your Data Foundation | Start where it all begins: the track. Alex explores how to design and implement robust, scalable data strategies – the vital infrastructure that empowers speed, agility, and long-term innovation. |
| Jason Gray Technology Strategist at SoftwareOne |
Part 2: Powering the Engine – Accelerating AI with AWS | Once your data foundation is in place, it’s time to hit the accelerator. Jason discusses how to treat AI as the performance engine of your business and discover how AWS’ suite of Data & AI services can drive real outcomes at scale. |
| Simon Treacy Head of Strategic Account Architecture EMEA at AWS |
Real AI in Action: The NFL & AWS | How do AI and ML deliver real-world impact? Simon Treacy takes us behind the scenes of AWS’ transformative AI projects, including its groundbreaking work with the NFL. Discover how AWS is helping enhance the game for fans, players, and teams alike through data-driven insights and machine learning innovation. This session offers a vivid look at how AI moves from theory to reality, driving experiences and performance at elite levels. |
Why Attend?
- Experience the speed of innovation
Like the engines roaring at Silverstone, see how scalable data strategies and AI are propelling organisations into a new era of performance. Hear from SoftwareOne and AWS experts on how to lay the groundwork for innovation and shift into high gear. - On the pitch with the NFL
Gain a behind-the-scenes look at how data and AI are transforming elite sport. Learn how the NFL is enhancing the fan, team, and player experience using AWS AI and ML, showcasing the power of intelligent transformation in action. - Interactive & Networking Sessions
Engage in expert-led discussions, ask your most pressing questions, and connect with like-minded leaders who are navigating the same challenges and opportunities in data and AI. - High-Adrenaline Driving Experience
Feel the thrill of the Porsche Experience Centre with a half-day on the track. Take the wheel of world-class Porsche models and test your racing instincts at one of the most iconic circuits in the UK.
Our Partner
Your Speakers
Alex Galbraith
AWS CTO at SoftwareOne
Jason Gray
Technology Strategist at SoftwareOne
Simon Treacy
Head of Strategic Account Architecture EMEA at AWS