Google Cloud partners: how SoftwareOne is putting you first

In a recent article, I explained how SoftwareOne has become one of the first globally authorised Google Cloud distributors, giving our partners the opportunity to sell Google Cloud, Google Workspace, and Gemini Enterprise  with an exceptional level of distributor support.

Following up on that, I’d like to give you a quick recap of how we have “hit the ground running ” by getting out and about amongst our Google Cloud partners globally in a series of high-profile events.

Of course, I’m  hoping this will fill those partners who haven’t yet joined us with irresistible FOMO and you too will decide to sell Google Cloud in partnership with SoftwareOne! On a slightly more serious note, I’ll also give you some solid reasons why that can be a really good option for partners of every size as we move through the rest of 2026.

Each of these events has helped get partners recruited, certified, and ready to sell.  Through Workspace, Google Cloud, and Gemini Enterprise, our partners in every one of these regions will now have a SoftwareOne supported route to offering their end users a full portfolio of solutions productivity and collaboration tools through to infrastructure and enterprise AI.

Now, as we move into the second half of the year, we’ll be helping such partners realise full value from their relationship and showing them what we mean by “Distribution, Done Differently.”

Helping you build your business

Our approach to the channel is to add value rather than simply churn through transactions. For our new cadre of Google Cloud partners, that will mean a noticeable focus on helping them grow their business through enablement, training, and revenue capture support through the rest of this year.

For partners who signed on during our initial recruitment push, this is the phase where the investment should start to show up on their balance sheet. Certifications earned in H1 can be put to work generating revenue, training can be transformed into deals in the pipeline, the SoftwareOne ecosystem they joined can become the infrastucture that supports them going forwar

We meet you where are

In addition, whether a partner is just getting started with Google Cloud or already deeply engaged, SoftwareOne's model is designed to meet them where they are.

For partners weighing whether to come on board, the barrier to entry is low. SoftwareOne handles the operational heavy lifting, from onboarding to transparent standardised billing, so partners can start selling in a matter of hours or days rather than months. There's no need to build out new infrastructure or figure out billing from scratch. Every partner working with us on Google Cloud also gets an assigned partner manager, in-country, who understands the local market, recognises the commercial and regulatory environment end customers face, and can help move smoothly from opportunity to close when a deal is underway.

For partners already established and looking for fresh opportunities to grow, the focus is funding. Google Cloud's Deal Acceleration Funds (DAF) and Partner Services Funds (PSF) are available to partners who meet certification and delivery readiness requirements, and those requirements trip up a lot of partners working alone. Meeting them takes the right certifications, a track record of successful delivery, and time most partners don't have to spare. By drawing on its own certifications and delivery readiness standing, SoftwareOne can help such partners access this funding without having to clear that bar entirely on their own, turning what's often an obstacle into a shared advantage.

Whether a partner is running their first Google Cloud deal or their fiftieth, there's a way into this that fits exactly where they are in partnership with SoftwareOne.