Optimize to Innovate 2026 – An Exclusive Customer Event

Optimize to Innovate 2026 is SoftwareOne’s exclusive two-day customer event, organised in collaboration with Arrow.
Building on the success of the 2025 edition, SoftwareOne will welcome more than 50 carefully selected enterprise customers to Europe’s most prestigious zoo for a distinctive, high-end experience.

Friday, September 11th, 2026 is a business-focused day tailored to C-level executives, IT Directors, and Procurement leaders. The programme centers on SoftwareOne’s vision on optimizing IT investments to accelerate innovation, complemented by thought leadership sessions from leading strategic vendors.
Throughout the day, participants benefit from premium hospitality, including breakfast, lunch, curated networking moments and an exclusive dinner, alongside direct peer-to-peer interactions in an exclusive setting

Saturday, September 12th, 2026 offers an optional family day, designed to continue the experience in a more relaxed and informal atmosphere. Customers and their families are invited to enjoy the park while taking part in a bespoke scavenger hunt, encouraging authentic engagement and strengthening relationships.

Hosted beneath a spectacular four-hectare glass canopy in the world’s largest tropical indoor jungle, Optimize to Innovate 2026 provides a unique backdrop for meaningful connections and lasting customer intimacy.

What to expect

Friday 11/09/26: Business-focused day

• A high-impact day dedicated exclusively to C-level executives, IT Directors, and Procurement Directors.
• SoftwareOne’s vision on optimizing IT investments and accelerating innovation.
• Speaker slots for leading vendors, ensuring exclusivity and visibility.
• Premium hospitality throughout the day: breakfast, lunch, networking drinks, an exclusive dinner, and direct customer interactions.
• Vendor-themed IT Quiz to drive engagement and create memorable touchpoints.

Saturday 12/09/26: Optional family day

• A relaxed, exclusive experience at Europe’s No. 1 zoo, designed to deepen relationships in an informal, authentic setting.
• A premium family-friendly environment that fosters genuine connection.
• Vendor-hosted Scavenger Hunt to create fun, high-value interactions with customers and their families.

Agenda

11/09/26: Business Day

08h30	Arrival at Pairi Daiza
09h00	Breakfast
10h00	Start sessions SoftwareOne
12h00	Lunch break
13h00:	Start vendor sessions
17h15	Networking drink
19h00	Dinner
21h00	End of Day 1

12/09/26: Optional Vendor Family Day

08h30	Breakfast
10h00	Vendor family activity
12h00	End of activity & start free time in park
18h00	End of day 2