
SoftwareOne case study
Ottakringer toasts to the success of SoftwareOne optimization

The Austrian beverages group Ottakringer Getränke AG was faced with the renewal of the Enterprise Agreement for its 600 Microsoft 365 licenses. IT had no anxieties about being out of compliance, but it wanted to validate the structure of its Microsoft license portfolio. Analysis by SoftwareOne (formerly Crayon) demonstrated considerable savings from moving users to a more cost-effective plan – a judgement delivered in time for Ottakringer to agree to better terms with Microsoft.
Challenges
- Complex Microsoft product portfolio
- Lack of in-depth organizational knowledge to evaluate demand orientation and cost-effectiveness of Microsoft 365 licenses
- Enterprise Agreement was coming up for renewal
- Cost control
Project summary
- Search for agile and proven SCA partner
- IT and board-level choice of SoftwareOne
- Project commenced in Q1 2023, just a few months before the April 1 EA renegotiation deadline
- Validation project delivered in three months, giving Ottakringer the actionable insight to optimize its Microsoft 365 portfolio
Business benefits
- Bulk of users moved from premium but under-used E5 licenses to Microsoft’s E3 plan
- Better terms agreed upon for the Enterprise Agreement as a result of this optimization
- Double-digit percentage savings over the three years of the new EA
- On SoftwareOne’s recommendation, Ottakringer pivoted to a reliance on Microsoft security features, saving money on third-party security software
- Client
- Ottakringer Getränke AG
- Industry
- Manufacturing
- Services
- FinOps Services
- Country
- Austria
Why SoftwareOne?
This was Ottakringer Group’s first project with SoftwareOne. The beverages group considered other advisories but selected SoftwareOne based on its expertise, methodology, and the happy mix of SoftwareOne’s analytic and customer-oriented working approach. One of the main challenges of the validation project was the restricted timeframe, and it, therefore, required a vendor that would go the extra mile. Ottakringer’s Head of IT had the gut feeling that SoftwareOne would be the type of partner that was supportive of its clients. “And in this, I was not mistaken,” he says. “SoftwareOne proved consistently that it was on our side. This was key to our successful collaboration.”
SoftwareOne achieved significant savings in a very tight timeframe, and they pulled out all the stops to do this. SoftwareOne was really and actively on our side throughout this project.
Ottakringer beverage group achieves double-digit percentage savings on Microsoft Licensing
The Austrian beverages group Ottakringer Getränke AG employs almost 800 people, of whom roughly 600 use Microsoft 365. In the closing weeks of 2022, with its Microsoft EA up for renewal at the end of Q1 the following year, the Vienna-based business hired SoftwareOne to assess and optimize its licensing position.
There was no suspicion that it was in any way incompliant with the terms of the existing Microsoft EA. “We did not engage based on the idea that we had any exposure in terms of compliance,” explains Antonius Bruckschwaiger, the Group CIO, “but we had the will to understand our potential to improve, and to get a second opinion with regards to the fairly fragmented structure of our Microsoft product portfolio.”
This opinion was solicited from SoftwareOne, whom Bruckschwaiger had first encountered at a Data Forum in Vienna months earlier. “We looked at other vendors but we choose SoftwareOne because we had the best overall impression that there was a good combination of knowledge and expertise, and also customer orientation.”
There was something else too: a gut feeling that SoftwareOne would prove a supportive partner, willing to go the extra mile to bring home a challenging project.
“And in this, we were not mistaken,” says Bruckschwaiger. “I found it a very good partnership and a very reliable and robust consulting that we received on schedule within a fairly challenging timetable, obviously driven by the renewal timeline which was tight.”
The agreement with SoftwareOne was signed in Q4 of 2022 and the job of preparing for the April 1 Enterprise Agreement deadline commenced in the new year.
Streamlining for efficiency: how SoftwareOne helped Ottakringer rethink its Microsoft product portfolio
“The aim of the assessment was a combination of cost avoidance and efficiency,” says Bruckschwaiger. “We were looking at providing the right structure of products to our staff and to optimize the design of Microsoft features provisioned to the right people in the right format.”
The SoftwareOne assessment cut licensing costs in two ways.
Prior to the SCA, Ottakringer employees were on Microsoft’s premium E5 Plan; SoftwareOne’s analysis revealed that the more cost-effective E3 license subscription was more than adequate to its needs.
The second plank of the project related to security because Ottakringer deployed a set of security solutions to cover different areas such as endpoint protection, mail protection, URL, and so on.
“We wanted to see to what extent we should stick to the initial set of security-oriented software solutions,” explains Bruckschwaiger. “And we took SoftwareOne’s advice of picking up more of the Microsoft security features, especially for endpoint security. Shifting from non-Microsoft to Microsoft simplified our vendor landscape and cut costs because some of the security features were part of the Microsoft package.”
A shift in strategy: how swapping to cost-effective licensing saved Ottakringer a significant sum
The more meaningful saving was the result of a significantly improved Microsoft license combination which was realized in the EA renewal.
“We had a discussion with Microsoft on the revised licensing structure. Obviously, Microsoft made commercial proposals to us, which we evaluated with the expertise of SoftwareOne.”
The result is that Ottakringer has achieved a double-digit percentage saving over the three years of its new EA with Microsoft.
“Obviously this would not have been the outcome if the assessment had not been completed on time, says Bruckschwaiger. “But it was.”
Summing up his experience of the project, Bruckschwaiger emphasizes the increasing level of complexity of software portfolios and licensing. “It all means we have to dedicate more and more time to it, and part of our reaction to that was to engage with an optimization partner such as SoftwareOne that masters this complexity.”
There are no firm plans for follow-up projects but SoftwareOne will stay on Bruckschwaiger’s radar.
“We will keep an eye on your services, definitely – because we did have a positive experience in this project with you,” he says.
“As a result of the consulting we have a deeper insight into the licensing strategy of Microsoft and also the combination possibilities within the Microsoft portfolio roadmap.
“So what’s been the value?” concludes Bruckschwaiger. “We have gained efficiency, and we have gained knowledge and we are well positioned to go into any further renewals based on what we did in the optimization with you.”
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