If you look at, for example, the ’80s, IT was in the driver’s seat, pushing business applications and productivity. In the ’90s and the beginning of the 2000s, there was more focus on cost reduction, on process levels and on standardization.
Now we see that IT is in the driver’s seat again. With digital transformation, and all the technologies that have emerged in the last five or ten years, IT is being called on to build solutions, platforms and connections between all the different players in the business.
There’s also a strong focus on moving from fixed processes to more agile approaches, to adapt to changes in the market more quickly. Today, the window of opportunity is so short. Before you had a year to change a system, but today you have hours or days before the opportunity is claimed by a competitor.
For us, we see upcoming opportunities more or less weekly that we need to act on and adapt business to. There are major vendors changing their business models every day, and so we must adapt even faster to take advantage of them.