Adobe Firefly, the power of generative AI at the service of your creative teams

Adobe Firefly

The power of Generative AI for your creative teams

Adobe Firefly is the generative artificial intelligence tool built into the Adobe ecosystem. It enables companies to accelerate the creation of visual content while ensuring graphic consistency and business compliance.

Firefly makes it possible to generate images, stylized text, or visual effects from simple descriptions, without disrupting existing workflows. With native integration with Adobe Express, Photoshop, Illustrator, and other Creative Cloud apps, Firefly fits seamlessly into your current tools.

With SoftwareOne, you can get expert support to unlock the full potential of Firefly in your organization.

Concrete use cases for each business

Marketing, Communication & Design
Quickly design engaging visuals for your campaigns, presentations, products, or social media. Test graphic concepts, textures or backgrounds in a few clicks, while respecting your charter.
Human Resources & Internal
Create internal materials (onboarding, HR posters, event slides) without mobilizing your creative teams. Firefly makes customization easy while ensuring consistency and speed.
eCommerce & Retail
Anticipate data leaks and strengthen your compliance. Generate localized product visuals, multilingual variations or scenarios adapted to each channel. Ideal for enriching your product sheets and advertising assets.

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Create faster, more freely, and securely

Simplified creation: Generate visuals in a few clicks, without advanced graphic skills.
Respect your visual identity: use the elements of your charter (logos, palettes, fonts).
Save time and productivity: Reduce reliance on external resources or complex workflows.
Security and Compliance: Firefly relies on safe training data for 100% commercial use.

Explore what you can do with Firefly.

Free your teams from time-consuming tasks and create faster with Firefly. With optimized workflows and an easy-to-use interface, produce impactful visuals that are consistent with your brand without writing a single line of code.

Text to Video
Generate video clips just from an idea. Choose from a range of resolutions and aspect ratios to meet your creative needs.
Text to Image
Bring your ideas to life with Generate Image. You can generate images quickly and easily, now with higher quality, more detail, and improved lighting and color.
Generate Sound Effects
Imagine any effect and create it. Just describe it, upload reference audio, or act it out into your mic — then easily add your high-quality effect to any video.
Translate video
Go from Spanish to French or English to Japanese in a snap. With Translate Video, you can sound just like a native speaker in more than 20 languages.
Firefly Boards
From mood boards to storyboards, collaborate and discover your next big idea. Start with an image, video, or sketch — then riff, remix, and iterate with generative AI.
Text to Avatar
Create a video featuring an engaging avatar presenter. With tons of diverse avatars, accents, and backgrounds to choose from, you can produce polished training or marketing content fast.

See Adobe Firefly in action with our experts

Want to learn more about how Adobe Firefly can transform your visual production, accelerate your creative workflows, and ensure a secure, business-centric usability? Talk to our experts for a personalized demonstration.

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