The Opera, Ekvipagemestervej 10, 1430 Copenhagen K CET
Optimise to Innovate – Save more, so you can do more

Is operating in the Cloud too expensive?
46% of mid-market companies we surveyed said a resounding YES.
We also found that 59% of CFO’s have already been using optimisations from cloud spending to fund innovation. But the more you do this, the harder it gets.
For business leaders, reducing the cost of compute isn’t the end goal; becoming Innovation Ready is.
Yet across organisations of all sizes, IT leaders face growing pressure to maintain steady state business applications while also preparing the foundation for data & AI-led innovation.
So the big questions remain:
- How do you unlock funding to run the projects that will move your organisation forward?
- What can you do to achieve greater value from your Cloud, and spend less on it?
- How do you get ahead with modernising your tech stack — moving beyond simply “keeping the lights on” despite limited resources?
Why Attend?
- Understand your optimisation options as we break down the cost of modernising services versus the operational efficiencies you can gain.
- See real data insights on how organisations like yours can reduce costs and lower climate impact, simply by choosing the best chipsets for your compute instances.
- Hear from your peers which approaches to modernisation and increasing Cloud value have worked, and discuss with us how common optimisation obstacles can be overcome.
Event Details
Date: Wednesday, 17th June | 9.00 - 12.00
Location: The Opera, Ekvipagemestervej 10, 1430 Copenhagen K
Reserve Your Seat
Join us for an interactive discussion that goes beyond technology sales and focuses on shaping the future of IT innovation.
Places are limited to ensure meaningful dialogue. Please fill in the form to reserve your seat.
We look forward to welcoming you to this exclusive event.
| 09:00 AM | Registration |
| 09:05 AM | Welcome & Introductions |
| 09:15 AM | Optimise to Innovate |
| 09:30 AM | Updates from FinOps X w/ FinOps Foundation |
| 09:50 AM | Customer Roundtable Discussion |
| 10:45 AM | Break |
| 11:00 AM | Cloud Optimisation Deep Dive |
| 11:25 AM | Closing Remarks |
| 11:30 AM | Networking & Light Lunch |
| 12:00 PM | Closing |
Speakers

Tamara Lajara
Principal Consultant FinOps, SoftwareOne UK

Fredrik Munthe
ITAM & FinOps Innovation Lead, SoftwareOne DK

Rasmus Nyeland
Data & BI Engineering Manager, SoftwareOne DK

Henrique Amorim
Europe Community Director, FinOps Foundation

Bret Rohloff
Head of Cloud, UK&I and Nothern Europe, AMD

Lucas Bjornbom
Lead Technical Evangelist Cloud, EMEA
