Increased ticket sales, customer loyalty and easier administration thanks to Application Modernization in the cloud
To reliably provide its fans with unforgettable sporting events, Atlético Nacional partnered with SoftwareOne to create a customizable subscriber and sporting event management application in the cloud. With fast, simple, and individually tailored online ticket sales, the soccer club has built a new and better customer loyalty experience.
The integrated online platform instantly provides crucial data for analysis and has reduced operational costs while growing ticket sales and helped Atlético Nacional provide fans with more convenient and individualized access to great sporting events.
- Sports and entertainment
About the client
The professional soccer club Atlético Nacional is a consistently strong leader in Colombia sports entertainment. Founded in 1947 and based in Medellín, it has won numerous league and international titles, making it one of the most successful teams in Colombia and Latin America.
The entertainment sector has been transforming to serve the needs of a new generation seeking to customize personal interactions. They want simplified online entertainment information access. The challenge has been to create new offerings that are personalized, fast, and easy to use. Companies are helping individual customers select events, seating, and amenities when buying a subscription or ticket.
Atlético Nacional has made significant investments in digital transformation since 2016, and in partnership with SoftwareOne, has optimized its customer offerings. It has changed its traditional physical ticket sales approach sharing commissions with brokers. The move to a cloud-based application has improved the purchasing and logistics experiences for fans, while increasing sales and providing key fan analytics data. The new solution also increases revenues by eliminating ticket agents as well as combating unauthorized ticket resale and counterfeiting.
Atlético Nacional engaged SoftwareOne to create and implement an integrated system in the Azure cloud to optimize its services and centralize processes.
The new system:
- Automates management and sale of season tickets and individual box office transactions, eliminating manual processes and minimize administrative costs.
- Helps administer and analyze user data, including optimizing control, management, and centralization of information for improved decision-making.
- Avoids dependence on third parties to monitor data and helps to resolve problems in real-time.
- Facilitates fan loyalty while speeding and improving pass and ticket purchases.
- Improves processes and reduces administration for collections, top-ups, stadium income, and subscription renewals.
- Integrates many disparate systems into one cloud-based platform
SoftwareOne designed and implemented the integrated platform based on native cloud architecture to provides an end-to-end solution using Microsoft.Net technology and an Azure-hosted SQL Server relational database. Fans can manage their individual information, including seat-assignments, and the club manages ticket sales and collections.
The system generates reports for better decision-making, as well as application and data security, fan authentication, and administrative user identification.
The system's QR generation component is implemented for the virtual box office, which provides better control, validation, and agility to manage tickets entering the stadium. It also prevents ticket counterfeiting and unauthorized reselling.
Connect with our experts
Share a few details about your business challenge, and we’ll get right back to you.