About Mr. Marcelo Lu, President of BASF Canada | Business Thought Leader
Marcelo Lu was appointed President of BASF Canada effective February 1, 2016. In this role, he chairs BASF Canada’s Executive Committee and heads BASF Canada’s Leadership Team.
Lu leads BASF Canada’s internal business support groups, including: Communications, Human Resources, Legal, Finance, and Market and Customer Development and orchestrates all of BASF’s businesses in Canada. He is also responsible for the implementation of the company’s global and regional strategies in the country.
Prior to moving to Canada, Lu was Vice President, Business Management Polyamides and Precursors, for BASF in Asia Pacific. He has held various positions within BASF Group, including global lead buying positions for natural gas based products and derivatives and Staff to a Board Member. Prior to joining BASF, Lu held several consulting positions at International Finance Corporation (IFC), the private sector development arm of the World Bank, in Washington, DC.