Crayon is becoming SoftwareOne

Crayon is becoming SoftwareOne. Together as one.

Distribution done differently. Built for partners. Powering your growth.

Crayon is entering its next chapter as SoftwareOne.

This transition brings together two partner first organizations with a shared belief: distribution is about more than transactions. It’s about transformation, trust, and long term partnership.

For our channel partners, this means continuity in how we work together today and expanded opportunity as we grow together tomorrow. The values, people, and partner led approach you know remain firmly in place, now supported by greater scale, deeper expertise, and a stronger global ecosystem.

This is the first step in a phased brand transition. It is designed to strengthen how we support partners across software, cloud, and services, all while staying firmly on your side.

What’s happening and why it matters

Crayon is transitioning to the SoftwareOne brand as part of our integration. This evolution allows us to invest further in the partner ecosystem, expand our service capabilities, and support partners at greater scale, without changing the fundamentals of how we work together.

This is not a disruption. It is a deliberate, structured evolution designed to create a stronger, more capable partner organization, built for the realities of today’s technology landscape and where the market is heading next.

Our goal is simple: help partners win more, deliver more value, and grow profitably.

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What channel partners can expect

Throughout the transition, our focus is on continuity where it matters most. Your existing relationships, contracts, and commercial motions remain in place, and the teams and people you trust continue to support you. The partner first mindset that defines Crayon today carries forward as a core principle of SoftwareOne’s channel engagement model.

Clear and transparent communication

Advance notice of brand and operational updates
Country by country transition timelines
Ongoing communication as the integration progresses

Expanded opportunity over time

Broader capabilities across licensing, cloud economics, FinOps, data and AI, and services
Greater scale to support enterprise and regulated customers
A growing global partner ecosystem designed to complement, not compete

What’s not changing

As we move forward together, some things remain fundamental to who we are and how we work:

We do not compete with partners for customer relationships
Partner led and partner supported engagements remain central
Clear rules of engagement protect your ownership and trust
Transparency, integrity, and long term partnership continue to guide every interaction

Our success is tied directly to your success. That principle does not change.

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Why this is good for partners

By bringing Crayon and SoftwareOne together, we are building a stronger foundation for sustainable channel growth. The combined organization offers greater scale without losing local focus, along with deeper expertise across cloud, licensing, and optimization.

Increased ability to support enterprise and regulated customers
A broader platform for joint go to market initiatives
This transition positions our partners to grow with confidence in an increasingly complex technology landscape.

What happens next

In the months ahead, partners will see more detailed updates tailored by region and partner type, along with increased visibility into the evolving SoftwareOne channel proposition. New opportunities to engage with the broader partner ecosystem will emerge, supported by a clearer view of how SoftwareOne enables partners across the full IT lifecycle.

In the coming months, we will introduce the full SoftwareOne channel proposition, building on the foundation set here and outlining how partners can win, grow, and lead across software, cloud, and services.

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Frequently asked questions

Will this affect my current agreements?

No immediate changes. Any future updates will be clearly communicated in advance.

Will Crayon still operate regionally?

Yes. Local expertise and relationships remain central to how we work.

When will I see the SoftwareOne brand?

The transition will happen gradually, country by country.

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Let’s stay connected

Whether you are an existing Crayon partner or exploring a future partnership with SoftwareOne, we would love to connect.

Let’s stay connected

Whether you are an existing Crayon partner or exploring a future partnership with SoftwareOne, we would love to connect.