Sam Strategy

Guest speakers
from ServiceNow

SAM Strategy Forum

We hope you can join us for our first SAM Strategy Forum of the year. We will be joined by ServiceNow and taking a closer look at their solution for software asset management.

Did you miss our presentation at Gartner’s IT Sourcing, Procurement & Asset Management Summit in September last year? We presented on how ServiceNow SAM Professional, digital workflows and SoftwareONE’s expertise combine to empower IT.

At our upcoming SAM Forum in March, SoftwareONE and ServiceNow are expanding on the Gartner presentation with the following 3 sessions, followed by our usual open forum roundtable discussion where you can discuss any specific questions you have around SAM (not necessarily related to ServiceNow) with your peers and SoftwareONE experts:

  • An overview of ServiceNow’s integrated approach to SAM
  • Accelerating time to value through best practice
  • A live demonstration of ServiceNow SAM Professional including future roadmap

With the increasing adoption of cloud services, it’s no secret that Procurement and IT Asset Managers must adapt to eliminate wasteful consumption whilst minimising non-compliance across multiple technology environments.

You will be able to hear from Kieron Dean, ITAM Consultant at ServiceNow, as he discusses the benefits of how a rich CMDB and digital workflows at the centre of your ITAM strategy provide:

  • A single system of record of your technology landscape, accessible to all stakeholders and decision-makers
  • Automated processes to ensure successful outcomes are realised
  • Increased efficiency by breaking down silos between traditionally disparate IT functions
  • A ‘seat at the table’ for IT Asset Managers as traditional ITAM converges with consumption tracking for IaaS, PaaS & SaaS.

With the evolution of modern IT, the requirement for a best of breed ITAM tool is vital. As are strong governance, processes and people that manage the end-to-end lifecycle of all IT assets.

During the afternoon, we will share how SoftwareONE helps to empower people to implement strong ITAM programs and processes that drive value and success for the organisation.

ServiceNow will then deliver a live demonstration of their ITAM capability, with the opportunity for you to view specific functionality.

As with all our SAM Strategy Forums we encourage interaction, questions and sharing of ideas and we will finish the event with our open forum session.


13:00 – Registrations and refreshments
13:30 – Opening and welcome
13:40 – How ServiceNow SAM Pro and Workflows Combine to Empower IT
14:20 – Break with tea and coffee
14:30 – Accelerating Time to Value Through Best Practices
15:00 – ServiceNow SAM Pro Demonstration, Roadmap & Q&A
15:45 – Break with snacks and selection of drinks available
16:00 – Open forum discussion
17:00 – More food and drinks and option to carry on conversations


Unfortunately, due to an overwhelming response to this event we are now at full capacity & wait list is now in place.

Please fill in your details below and if a spot becomes available, we will be in touch.


  • The Fable, Top Floor, 52 Holborn Viaduct, London EC1A 2FD

  • Tuesday 10 March 2020 | 13:00 – 17:00


SoftwareONE UK Ltd

41-47 Hartfield Road
SW19 3RQ Wimbledon
United Kingdom

+44 203 5300 270