List your product on the AWS Marketplace

Why the AWS Marketplace?

• Maximised Exposure: Tap into millions of AWS customers worldwide, increasing your visibility and potential customer base.
• Partner Ecosystem: Collaborate with AWS and its extensive partner network for joint marketing, sales, and growth initiatives.
• Revenue Growth: Benefit from AWS’s co-sell programme to generate leads, close deals, and scale faster.

Support for ISVs

Launched in 2024, SoftwareOne's "Engage-Onboard-Grow" programme supports ISVs through AWS Marketplace onboarding at scale. By partnering with SoftwareOne, ISVs receive end to end support across the Marketplace lifecycle, enhanced visibility and revenues.

1. Engage
   • Dedicated Support: SoftwareOne's specialised teams guide ISVs through every step of their marketplace journey.
   • Discovery & Assessment: Through a detailed assessment, we understand your business objectives, product offerings, target market, and technology stack.
   • Prerequisite Planning: Evaluate and prepare for AWS Marketplace listing requirements like technical compliance and pricing strategy.
2. Onboard
   • Technical Enablement & Optimisation: Get guidance to optimise your SaaS solution for AWS infrastructure.
   • Marketplace Listing Creation: We craft a compelling listing, highlighting features and benefits to attract buyers.
   • Compliance & Pricing Support: Ensure compliance with AWS Marketplace standards and develop a competitive pricing model.
3. Grow
   • Go-to-Market Strategies: SoftwareOne provides custom strategies tailored to your unique offerings and target audience.
   • ISV Innovation Hub: All onboarded ISVs join our Innovation Hub, maximising AWS Marketplace engagement and growth.
   • SoftwareOne’s Network & Partnerships: Leverage SoftwareOne’s extensive network to drive revenue growth through AWS Marketplace.

Common Obstacles

ISVs often face significant challenged when aiming to build a profitable listing on the AWS Marketplace alone.

• Prioritization: Difficulty prioritising the marketplace listing with other core business objectives.
• Lack of Resources: Limited technical and marketing resources for proper marketplace setup
• Time to Market: Long lead times to prepare, launch, and manage listings effectively.
• Compliance Requirements: Complex standards and regulations that can delay the listing process.

Why Partner with SoftwareOne?

SoftwareOne is a global AWS Premier Tier Partner and a reseller of thousands of independent software vendors (ISVs), SoftwareOne brings an unparalleled level of expertise and versatility to your software acquisition journey:​

• Global Reach, Local Expertise​
• Extensive ISV Network/Relationships​
• Trusted by thousands of customers globally