The integration of Crayon is in its final stages and delivering ahead of expectations, creating an unmatched global platform of approximately 12,000 professionals across more than 70 countries with strengthened scale, capabilities and customer reach as AI reshapes enterprise software and cloud.
“SoftwareOne’s business model is built on a core value proposition that has been reinforced through every major technology shift, and the combination with Crayon has created a truly global platform, uniquely positioned to help enterprises navigate what is becoming the most complex decade in the history of enterprise software”, says Melissa Mulholland, Co-CEO of SoftwareOne.
Raphael Erb, Co-CEO of SoftwareOne, further underscores: “Every technology wave, from on-premise to cloud, from SaaS proliferation to multi-cloud, and now AI, has expanded demand for what we do. Today, we are presenting a clear and credible path to strong, profitable growth, powered by a business model that is delivering measurable outcomes for customers across the full technology lifecycle.”
Trusted to deliver value across the full technology lifecycle
SoftwareOne’s role as an independent trusted advisor and its go-to-market model addresses the full technology lifecycle of customers. As AI adoption accelerates, enterprises increasingly require support to manage technology cost, complexity and risk, expanding demand across SoftwareOne’s solution portfolio:
- IT Cost Management: Advisory, IT Asset Management and FinOps services that improve visibility and control over software, cloud and AI spend.
- Software & Cloud Sourcing: Access to the industry’s broadest (10,000+) vendors portfolio through sourcing, reselling and a scaled channel business serving 200,000+ SMB customers.
- Cloud Services: End-to-end cloud delivery covering migration, modernisation, security and managed services across hybrid and multi-cloud environments.
- Data & AI Solutions: Outcome-driven AI services that convert optimisation savings into measurable business impact.
AI acts as a structural accelerator across all four business motions, increasing governance requirements, driving licence upgrades, accelerating cloud consumption and creating new services demand as customers become AI-ready. SoftwareOne combined with its proprietary IP, data from millions of software transactions, complementary services depth and more than 25 years of domain expertise - is exceptionally well equipped, to capture a growing share of customer technology spend across software, cloud and AI.
2030 financial ambitions and dividend policy
- High-single-digit revenue CAGR, reflecting broad-based growth across Software & Cloud Direct, Channel and Services.
- EBITDA margin above 28%, representing a strong 5 percentage points expansion from 2026, driven by AI efficiencies, a scalable business model and operating leverage.
- Free cash flow conversion above 60% throughout the cycle, supported by earnings growth and structural working capital improvements.
- Dividend policy with a target payout of 30–50% of net profit.
