Crayon is becoming SoftwareOne. Together as one.

Crayon Channel is becoming SoftwareOne in APAC. Together as one

Distribution done differently. Built for partners. Powering your growth.

Crayon Channel is entering its next chapter as SoftwareOne.

This transition brings together two organisations with a shared belief: distribution is about more than transactions. It’s about transformation, trust, and long‑term partnership.

For our channel partners, this means continuity in how we work together today and expanded opportunity as we grow together tomorrow. The values, people, and partner‑led approach you know remains firmly in place, now supported by greater scale, deeper expertise, and a stronger global ecosystem.

This is the first step in how we support partners across software, cloud, and services, all while staying firmly on your side.

What’s happening and why it matters

Crayon Channel is transitioning to the SoftwareOne brand. This evolution allows us to invest further in the partner ecosystem, expand our service capabilities, and support partners at greater scale, without changing the fundamentals of how we work together.

We will operate under the Crayon, a SoftwareOne company brand until October. Partners will see more detailed updates, along with increased visibility into the evolving SoftwareOne channel proposition, building on the foundation set here and outlining how partners can win, grow, and lead across software, cloud, and services.

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What channel partners can expect

Throughout the transition, our focus is on continuity where it matters most. Your existing relationships, contracts, and commercial motions remain in place, and the teams and people you trust continue to support you. The partner led mindset that defines Crayon today carries forward as a core principle of SoftwareOne’s channel engagement model.

Clear and transparent communication

  • Information

    Advance notice of brand and operational updates

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    Country by country transition timelines

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    Ongoing communication as the integration progresses

Expanded opportunity over time

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    Broader capabilities across licencing, cloud economics, FinOps, data and AI, and services

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    Greater scale to support enterprise and regulated customers

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    A growing global partner ecosystem designed to complement, not compete

What’s not changing

As we move forward together, some things remain fundamental to who we are and how we work:

  • We add value to our partner’s customer relationships
  • Partner led and partner supported engagements remain central
  • Clear rules of engagement protect your ownership and trust
  • Transparency, integrity, and long term partnership continue to guide every interaction

Our success is tied directly to your success. That principle does not change.

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Why this is good for partners

By bringing Crayon and SoftwareOne together, we are building a stronger foundation for sustainable channel growth. The combined organisation offers greater scale without losing local focus, along with deeper expertise across cloud, licencing, and optimisation.

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    Increased ability to support enterprise and regulated customers

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    A broader platform for joint go to market initiatives

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    This transition positions our partners to grow with confidence in an increasingly complex technology landscape.

What happens next

In the months ahead, partners will see more detailed updates tailored by region and partner type, along with increased visibility into the evolving SoftwareOne channel proposition. New opportunities to engage with the broader partner ecosystem will emerge, supported by a clearer view of how SoftwareOne enables partners across the full IT lifecycle.

In the coming months, we will introduce the full SoftwareOne channel proposition, building on the foundation set here and outlining how partners can win, grow, and lead across software, cloud, and services.

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Frequently asked questions

No, there will be no immediate changes. At this point, the combination of Crayon and SoftwareOne means Business as Usual. Our future combined Services organisation will continue to deliver services to our partners with high quality as per existing agreements. Combining the Services organisations aims at growing the business by leveraging synergies and complementary items in the portfolios resulting in a stronger positioning as a company. SoftwareOne and Crayon share a common focus on their portfolios. We have a tremendous opportunity to learn from one another and the market – insights we intend to channel into meaningful improvements in the coming months.

Existing contracts and agreements will continue to apply. Any changes in the future will be communicated clearly and in a timely manner.

Not at this stage, as the Crayon legal entities will remain in place for now, meaning current contracts will continue to apply. Over time, if there are changes such as a merger of legal entities or a shift in how certain services are provided, some contract updates may be necessary, typically during renewals or when adopting new offerings. Partners will not be asked to sign a new agreement unless there's a specific reason to do so.

If changes become necessary, they will be clearly communicated.

We will maintain a partner-centric approach where channel partners have the final say on how they want to be managed moving forward. We will ensure prompt and proper communication with our partners regarding the next relevant steps.

The formal integration started on Day One (July 3, 2025).

While planning has been underway for some time, we are now moving into the execution phase. The channel integration is happening in stages over the coming months, the Crayon Channel brand is scheduled to take effect in October 2026.

The integration is being led jointly by teams from Crayon and SoftwareOne, with close collaboration across key functions.

Following a careful and collaborative evaluation by a joint team from both companies, the decision was made to move forward under the SoftwareOne name and logo for the unified organisation.

While the SoftwareOne name will serve as our shared brand, this is not a continuation of one company over the other. Crayon’s strong Scandinavian roots, values-driven culture, partner-first and customer-centric tone of voice, and refined visual identity have played a defining role in shaping the joint future. These attributes will be thoughtfully embedded into an evolved brand expression and will serve to elevate the way both companies represent themselves globally.

Throughout a transition period, the Crayon brand will remain in place. This is especially significant for our channel and partner ecosystem, ensuring consistency, continuity, and recognition across our trusted partner relationships.

There are no changes at this time. As for the future, it is too early to provide details. However, it is important to note that commitment to social issues and local communities is a key pillar of both companies.

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Let’s stay connected

Whether you are an existing Crayon partner or exploring a future partnership with SoftwareOne, we would love to connect.

Let’s stay connected

Whether you are an existing Crayon partner or exploring a future partnership with SoftwareOne, we would love to connect.