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Communication inside of companies is becoming increasingly challenging in an age of heightened globalization and internationalization. Colleagues in international positions communicate simultaneously across national borders and time zones. The distance, different cultures, languages and interests come with plenty of potential for conflict.Quite frequently, this will produce damaging friction. So what can be done to ensure that intercultural teams collaborate productively and efficiently? Thino Ullmann has the winning formula for successful intercultural teamwork.
Communication tools like e-mail and telephone conferences are standard and ubiquitous. In general, though, they only reduce the spatial distance, while leaving other obstacles essentially in place. This means that colleagues can quickly feel excluded and assume a passive role.Time zone differences should not be underestimated, either: While the one colleague is just starting the day, the other is ready to head home.
Information about the presence or absence of employees and colleagues is the foundation of fruitful communication, irrespective of whether they are at the company, in their home offices, in a hotel or travelling the world. Availability is apparent at a glance, so working hours and time zones are largely irrelevant. I can see immediately whether or not I can contact my colleague by telephone, chat or e-mail.
They are found in each company and every culture: The somewhat reserved colleagues who avoid taking center stage. An integrated chat function or online voting systems ensure that they will contribute to telephone conferences nevertheless. Chat translators are great ways of breaking down language barriers as well.
To foster a sense of cohesion in a company, it is imperative to create a shared, interdepartmental knowledge base, to celebrate success and to promote innovation. Doing so will strengthen togetherness and leverage the value chain. One-sided and rigid communication by e-mail and CC lists is not enough. A social intranet is a far better tool.
Everyone is doubtless familiar with the corporate philosophy that employees are the most important capital. But besides their labor, they also provide another important capital resource that is increasingly becoming a key competitive edge, namely knowledge capital. It is essential to safeguard this knowledge reservoir that colleagues have accumulated, for instance through long-standing professional service, training or special qualifications. When possible, it must also be placed at the disposal of other company stakeholders. But what’s the best way of managing this knowledge capital? A central collaboration platform is the sensible way of disseminating information, while promoting meaningful interaction, networks and teamwork as well.
These days, device diversity – e.g. for cellphones or notebooks – is an increasingly prevalent feature of globalization. Of course this will influence the success of other efforts, also. Bring your own device (BYOD) policies are fairly uncommon in Germany. In contrast, they are the principal form of organization in China, the United States, India or Brazil. So in a global and holistic approach, a local consideration of device strategies will not be sufficient. In other words: The solutions must accommodate the various requirements, irrespective of the device or platform.
The diverse solutions under consideration can be put into practice in different ways. For instance, a company can trust various products and vendors, or alternatively a tailored range of products by just one vendor.
In the past, many companies have preferred the best-of-breed approach when procuring enterprise software. IT executives using this method will attempt to identify the best possible solution for the individual requirement. Applied to our solution concepts, it means that different vendors or various products are selected, depending on the need.
No doubt, while “best-of-breed” ensures independence and flexibility, it also has a number of drawbacks. For instance, how will maintenance and support of heterogeneous solutions be organized from a holistic perspective?
And what about efficiency? That’s why I believe that best-of-breed is the wrong approach, especially in terms of improved communication and collaboration.
I prefer the best-of-suite approach. Taking the Microsoft range as an example, this would mean for our solution:
In Microsoft Office 365 Groups, these applications are even consolidated to create a one-stop solution. What’s more, they come with additional features that significantly facilitate inter-team and cross-border collaboration, including:
Reducing vendor numbers with a “best-of-suite” approach can cut costs, tap into unexploited potential and boost efficiency. Significant economies of scale are also possible – from licenses to deployment and even operations. Microsoft offers this approach across all areas, integrating the suites in all existing infrastructures, regardless of whether they are run in the cloud, on-premises or in a hybrid setting. At the same time, the Office 365 suites let companies consolidate vendors and hence achieve additional savings by cutting licenses.
Would you like some individual advice or to learn more about the best communication solutions for your organization? Our Unified Communications team can help.
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