Your Single Source for Partner Management Resources
In a recent Accenture survey, 75% of business leaders agree that current business models will be unrecognizable in the next five year. Ecosystems powered by digital platforms are winning plays over the next 10 years. The power of the ecosystem is that no single player need to own or operate all components of the solution, and that the value the ecosystem generates is larger than the combined value each of the players could contribute individually.
Selecting the right IT partner to complement your ecosystem requires a thorough review of capabilities, scalability, reputation and resources. The most successful partnerships are built upon a foundation of trust. Without a trusted relationship, the collaboration and the likelihood for success will decline. Your partner is an extension of your business and should be adding value to improve your client’s experience.
IDC predicts that at least 50% of partner to partner collaborations will fail over the next three years due to a lack of comprehensive stakeholder-management roles in place.
IDC predicts by 2022, 35% of large enterprises will create formal ecosystem partnerships with technology providers, blurring the lines between what is considered “customer” and what is considered “partner”.
More than 60% of buyers now say providers that are knowledgeable and address their needs have the most positive impact on their buying decisions. Buyers will gravitate toward providers that work hard to understand their goals throughout the buying journey.