If you don’t set standards for an increase in utilization productivity, it’s hard to tell if your ACM goals are actually accomplishing anything worthwhile. This can lead to people either underestimating the impact of a great ACM strategy or overestimating the impact of a poor ACM strategy.
To overcome this hurdle, it’s critical that you first define who this ACM strategy is for. Different types of users will need to be addressed in different ways, given their roles and expertise, and each objective will require a different plan.
Do you want more awareness of the solution? Do you want them to start using it? Do you want them to use it more effectively? What will the situation look like once you’ve implemented the changes, and how will it be better than how things are currently run? What steps are each group of employees expected to take to get there?
If you’re not able to effectively communicate your objectives early on, it may be a sign that your plan for change needs more work before being implemented in the company. Once you have clear objectives, work with the change leaders in your organization to develop your vision and persuasively present your ACM plan to each critical audience.