Since the time of Windows 8.0 and 8.1 Microsoft have concentrated on revamping their Windows Store web portal. People will know what I mean and should agree that the Microsoft Store, when compared to the Apple Store, was deemed to be a rather poor relation when considering application availability and the usability of the webstore interface.
With the release of Windows 10 in 2015 the Windows Store has undergone a radical change in terms of availability of applications, games and tools. All very nice for the consumer market segment, what about adding some functionality and use for business users? Microsoft have done just that. Whereas in the past there existed no integration of the Windows Store in a domain environment, which led to headaches in terms of purchase administration, and potential application licensing issues, to mention just a few.
Previously businesses were confronted with the accounting issues when an employee required an application from the Windows Store. How was control maintained over access and ownership and licensing of the application in question? In short, there was no way to control this. If the employee left the organisation, then the application left with the employee. There was no way of reassigning a license.
Whereas previously users purchased applications from the store using their private Microsoft Live ID or passport account, now users can purchase using their primary work accounts, which administrators can set up and administer on their own bespoke Microsoft Windows Store for Business. All of this necessitates that the users that are to be granted access have accounts in Azure.