As SoftwareONE’s Global Head of Talent Acquisition when I think back to how I approached finding my first job post it’s hard to imagine how organizations ever really used to compete for and hire the best talent. Back then candidates would email – or even post – a resume. All interviews were scheduled via phone calls and physical diaries, and all interviews were done in person.
The candidate was often even expected to bring in paper copies of their resume and of course LinkedIn didn’t even exist! Technology (unified communications specifically), similar to all realms of our business and personal lives, has certainly created innovative, more efficient, connected, helpful and accurate processes in terms of the HR recruitment lifecycle.
We discussed the benefits of Unified Communications in a recent blog which included increased agility and productivity, effective collaboration, improved speed to market, and reduced costs. These benefits also apply to the recruitment process in full force, with speed to market perhaps being replaced with speed to hire. Read on to learn how UC can transform your recruitment process.
The Recruitment Process
Let’s first take a step back and look at what the Talent Acquisition process entails. It is not simply hoping the right resume lands in your recruiter’s inbox – whether it’s a competitive job market or not, you want to ensure you hire the best and most talented people, for the right job with the right culture. The first steps include creating the role profile and sharing it across multiple channels, including but not limited to the corporate website, internal networks, external partners, social media, LinkedIn and other platforms.
Then, once the applications begin and continue to be received, it’s imperative that communication increases in order to provide the best possible experience and compete for the best talent. This is both an art and a science and also where unified communications can help. The experience has to be amazing for all – to ensure the offer and onboarding stages are engaging, motivating and super-efficient as well as allowing those rejected to have some ROI on the time they have invested with you and make sure they go away as brand ambassadors of your company regardless that they were not appointed.
Where & Why Unified Communications Works in Recruitment
There are three key areas where Unified Communications (UC) plays an important role in the recruitment process including:
- Breaking down geographical and physical barriers
- ‘Access’ to talent
- Continuous, engaging & consistent high quality communication & interaction
Breaking down geographical barriers
Organizations want to hire the best and brightest and just because that person doesn’t live in a certain location or has the same means of connectivity as everyone else, no longer means they can’t be considered in the overall talent pool. Rapidly evolving UC technology and applications mean interviews can be done in real time virtually rather than physically. Equally, interviews are no longer just interviews as assessment technology can be incorporated into the UC architecture improving experience, efficiency, speed and accuracy of decision making in hiring processes.
Access to talent
Integrated UC throughout an organization also plays a part in providing wider and deeper access to talent pools, increasing the ability to engage and attract potential employees to the business. Common themes and practices such as mobile, remote, home based working mean communication has to occur seamlessly across multiple devices and platforms.
Equally multiple integrated channels of communication across all devices, not only show potential employees that the company is ‘switched on’ but also fosters an excellent behavior of being able to share and exchange information accurately through multiple mediums.
Talent acquisition is no longer about simply speaking to people in the boundaries of the hiring process – it is about continuous communication that engages and continues to engage at all stages. It means connecting with prospective employees long before they are considering a career move and equally long after they interacted with company originally.
Unified communications means seamlessly being able to manage communication channels across multiple platforms so that you are influencing people at the start of their careers (think social media marketing to undergraduates), engaging through the process) and staying connected in the future (the skills that are not needed now may be relevant tomorrow and you want to ensure every person that touches the company talks accurately and positively about your organization).
UC allows hiring leaders and recruiters to be able to maintain communication about future openings or share industry trends, research or share IP through a common collaboration system. It’s likely easier for both parties to be able to send a quick chat, note or IM rather than play phone tag just to stay top of mind.
Having the right UC infrastructure in place to allow for ease of communication both internal and external to the company is a critical factor in hiring the right people. If you want to learn more about starting on your UC journey please visit our UCSimple page today or contact us at firstname.lastname@example.org.