Please do not misunderstand me. The purpose of this blog post is not to castigate allegedly lazy habits among millennials who ruined social media. Quite the contrary: I also am far more likely to enjoy my work if the user interface is attractive.
That’s just the way we people are.
Dopamine – The happiness hormone
Dopamine is a stimulating neurotransmitter in the central nervous system. Put simply: It is our happiness hormone. It makes us feel buoyant, driven, attentive and pleasure-seeking.
Dopamine is secreted in particular the minute we feel even the hint of a reward. For instance a like, a new follower or a retweet. Prompted by this incentive, people will post more on social media in order to receive fresh rewards. An endless cycle.
In contrast, insufficient dopamine will lead to a dip in motivation and performance.
Oxytocin – The cuddle hormone
The hormone oxytocin stimulates trust and empathy. That’s why it is also known as the ‘love hormone’. It is active, for instance, during interaction between a mother and her child, but also in all other kinds of social interaction, even on the Internet.
People do not feel connected with their environments if oxytocin levels are deficient. It follows, therefore, that employees will not identify with their companies or feel trust toward their colleagues.