When selling directly, Microsoft requires you to meet a certain set of requirements such as purchasing a support plan and the ability to provide at least one managed service. With CSP Indirect, you don’t have those restrictions. However, you should still have a plan in place for acquiring new customers. This is where it would be wise to team up with your marketing department to get the word out that you are reselling. Whether you try organic efforts such as social media or put some money behind a small advertising campaign, establishing a presence will help jumpstart your customer base.
Through SoftwareONE, Microsoft also offers pre-built campaigns, content, and use-cases that you can leverage as a partner to drive awareness and demand. SoftwareONE is very well versed in co-marketing with Microsoft and building impactful messaging that reaches a wide audience. Your local account team can help you locate marketing resources, programs and content that you can easily plug into your campaigns.
Furthermore, ensure you are prepared enough to provide the resources required for your customers such as licensing, pricing, solution scoping, and more. If you don’t feel as confident in your knowledge of the Microsoft cloud offerings, consider partnering with a CSP Indirect provider that does. Here at SoftwareONE, for example, we have over 30 years of experience with Microsoft. This way, when a customer throws you a question that you don’t quite know how to handle, you will still be able to provide them with an answer.