Cloud Blast

Cloud Blast

A virtual summit for IT decision makers

Cloud Blast

Accelerate your modernization journey

Is your cloud transformation not as fast as you would like it to be? The benefits of cloud computing are well known, yet many organizations are struggling with indecision about which apps to move to the cloud vs which to modernize. For others, once in the cloud, they struggle to demonstrate real return on their investment fast enough.


Cloud Blast is a virtual summit hosted by SoftwareONE, which aims to accelerate your modernization journey no matter if you’re brand new to the cloud or an advanced user. It will:

  • give an overview of cloud adoption today with insights from the CEO of the Cloud Industry Forum and where the biggest impact can be made fast
  • help those new to the cloud escape decision paralysis by unpicking the ‘App Conundrum’ - learn which apps to modernize vs migrate
  • explain FinOps to advanced cloud users – learn how to optimize cloud spend and manage accountability to rapidly show meaningful return on your cloud investment
  • answer your questions around the future of cloud including topics like multi and hybrid cloud strategies so you can start to take action
  • let you chat to peers in our virtual meeting rooms after the event

  • 10 November 2021 , 9.15 – 11.30am GMT

  • Virtual

Stay till the end of the event and be in with the chance to win an Application Discovery & Assessment engagement worth up to £42,000! This service is delivered by SoftwareONE consultants using AppScore technology. It will help the winning organizations to deeply understand the implications of moving their application estate to public cloud, by analyzing and recommending the best approach to migrating or modernizing each application. T&Cs apply.


9.15  am Virtual doors open
9.30 am Accelerating Modernization – the Cloud Effect
The state of cloud adoption today & how its impact is being felt

Our keynote address led by Alex Hilton, CEO of Cloud Industry Forum and Gordon Davey, SoftwareONE Global Business Owner Cloud Services
10:00 am Choose the best stream based on your cloud maturity – no need to pre-book, just choose your preferred room on the day

STREAM 1 : For those newer to the cloud

Migrate or modernize - the App Conundrum

Understanding which apps to modernize vs migrate is a stumbling block for many organizations new to the cloud, which slows down their cloud adoption. Get answers with Gordon Davey, SoftwareONE Global Business Owner Cloud Services & Geoff Davies, Director at AppScore


STREAM 2: For more advanced cloud users

FinOps – how to achieve cloud accountability

True cloud computing benefits are achieved when speed, cost & quality are optimized. Learn how with a real-life example led by Rhys Williams, FinOps specialist at SoftwareONE.

10.30 am The Future of Cloud Panel Discussion

All of our speakers will discuss their predictions for the future of cloud, share ideas on how to accelerate transformation and cover topics like multi-cloud and hybrid cloud. Your chance to put questions to the panel.
11.00 am Virtual networking with peers

Grab a free coffee voucher and join one of two networking rooms – Early Stage Cloud Users & Advanced Cloud Users – to share best practice & learn from each other.


Alex Hilton

Alex Hilton

Over 25 years in the IT industry, Alex has developed diverse knowledge and skills in several commercial roles. In 2013 Alex joined the Cloud Industry Forum as CEO. Working across the industry he is a regular speaker at events, advocating Digital Transformation and discussing the evolving delivery and challenges of cloud-based IT services. In 2017 Alex was presented with the UK Cloud Awards “Outstanding Contribution to the Cloud Industry”.

Gordon Davey

Gordon is the Global Owner of Cloud Professional Services at SoftwareONE. Having worked both end-user & service provider side over his 22-years in IT, he has a good understanding of the challenges organizations face trying to adopt cloud technologies

Rhys Williams

Rhys is a Platform Engagement Lead for Western Europe at SoftwareONE, helping customers from all industries adopt FinOps methodologies and SoftwareONE’s PyraCloud platform, giving organizations a transparency and a framework to better manager cloud spend. As of February 2021 he has been a FinOps Certified Practitioner and has worked with a number of customer of various sizes and complexities in advancing their spend management practices in cloud platforms.

Geoff Davies

Geoff is co-founder at AppScore, the leading cloud application migration and modernisation vendor. He has spent over 25 years in the technology business almost exclusively with large enterprises. Prior to founding AppScore he delivered technology projects and consulting engagements globally for a range of organisations including Barclays, the UK’s Department for Transport, ABN Amro (Singapore), Abu Dhabi Police and Moody’s Analytics (London and Toronto).