Once you have leadership on board, it’s time to move to the team. Change management strategies are focused on the people involved, which makes it key to address any issues that might arise among the people most impacted by the change. Primarily, the team needs to demonstrate an ongoing understanding of the problem and why change is necessary, which will go a long way towards getting them to support the upcoming situation.
Communicating with employees is fundamental to creating this understanding. Never assume that those involved were made fully aware of the who, what, where, when — and arguably the most important factor of "why". Those impacted need to see the new direction and reasons behind it as clearly as those leading the ACM strategy, which involves open, clear communication throughout the change management process.
Each person needs to understand not only why the change is happening, but how it can benefit them. How will their day-to-day activities be affected? Why should they support this change? By communicating before the implementation, you’re better prepared to create a personalized approach to preparing different groups throughout the company. This helps garner support for the change and throughout the process.