Companies need to come up with new tricks on the increasingly competitive labor market if they want to recruit the right specialists along the candidate journey. Cutting edge technologies like virtual reality can be part of the solution, but how?
Virtual and augmented reality are increasingly gaining a foothold in companies across all industries and will, in the future, radically transform the world of work. This is now accepted as a fact, and not just by experts. It’s also the reason why HR departments are gradually discovering the benefits these technologies can offer. But where precisely can virtual and augmented reality be deployed within the wider field of human resources?
I’d like to use this blog article to present two application scenarios that might raise your awareness for new approaches in the field of recruiting.
As a modern form of publicizing vacancies, image films are nothing new. The idea is to convey an impression of your company to potential applicants in just a few minutes. But I believe they are essentially the same as the glossy brochures by many companies. They require sophisticated production and are standard practice for lots or organizations, but their added value in the modern world is practically negligible and was overtaken some time ago by content marketing in the field of customer acquisition. Traditional image films will eventually suffer the same fate, and they will barely be able to lure potential applicants or customers at all.
It will be necessary to take the candidate journey to a whole new level and to make it more intense in order to recruit specialists in tomorrow’s world. In a nutshell: Companies need to set themselves apart in the “war for talent” – but how?
Virtual reality (VR) is at least part of the solution to offer potential applicants immersive insight into any working and professional world, wherever they happen to be and at any time – as if they were right there in the thick of things. It walks the tightrope between authenticity and entertainment and in doing so makes the company more impactful in attracting candidates to apply for a vacant position.