A marathon and a sprint?

Getting started with Software Asset Management

A marathon and a sprint? Getting started with Software Asset Management

Slip on your running shoes, warm the muscles up, stretch, and approach the starting line. That’s right: in this article we compare the exertion of running a marathon to building up your Software Asset Management (SAM) capabilities.

This is in advance of our upcoming Software Seminar on how you can get started with Software Asset Management, being held in Living Tomorrow on Tuesday, June 7 2018.

But first: marathon runners and SAM. Both start out with clear goals. For one it’s achieving the best time. For the other it’s about delivering measurable business benefits – and not least the ability to cut software costs (according to Gartner) by up to 30%.

Explore the impact of a good start

The importance of a good start should never be underestimated. An early burst to get yourself in the best possible position, and to achieve the quick wins that will get you into a good rhythm.

But what does a quick win look like for the SAM beginner? Well, let’s consider the first major task: the creation of an accurate, up-to-date view of software usage across the organization. This can be a complex and difficult undertaking (without the right support), but it’s well worth the effort as it enables you to:

  •  understand what you’re using versus what you’ve bought
  •  identify any areas of over-usage (compliance risk) and under-usage (shelfware)
  •  re-purpose licenses to other areas of the business
  •  gain the insights needed to evaluate support/renewal costs

Talk through the compliance angle

Showing an ability to save costs and optimize the existing estate is a great start. But now you’re approaching the halfway stage, and you’ve hit the wall – the pain barrier that needs to be overcome: decision-making, and using the available insights to work smarter.

For SAM teams this begins with compliance, and making sure that if you’re audited there will be no unwanted surprises (and unexpected costs) caused by exceeding your license entitlements.

It’s generally accepted that software audits from major vendors are on the rise. The challenge however is that this is an unbudgeted cost, which is why the SAM team’s first responsibility is to minimize this risk. A close second is the security angle, and ensuring the business is not exposed by unauthorized software – or assets that are no longer supported.

Align your thinking

For any beginner SAM function there are also many opportunities to make an eye-catching sprint to the finish.

First comes the ability to tightly align your software license estate with the realities of user demand. And this is not just a static activity either, but rather a dynamic approach to keeping pace with ever-changing business expectations.

The major advantage here being speed of change: by knowing what you have and what’s needed, you can quickly calculate the cost of any new implementations – and then deliver them at the speed of business.

Discover the value

All of which points to the role of SAM in giving executives greater confidence in the overall licensing strategy, which in turn leads to three final benefits:

  •  Trusted insights lead to improved modelling of future usage levels, and therefore better investment decisions.
  •  Greater CAPEX/OPEX visibility provides the detail needed to support more accurate cost predictions, and to avoid any surprises in the future.
  • The measurement of ROI, and defining the value being delivered by different software products based on real consumption-based data.

Join your specialist running coaches

So if you’re looking to give your SAM capabilities a boost, why not join us at this June’s Software Seminar? By attending (running attire optional!), you’ll be talked through the various SAM stages, and offered a general introduction into the quick wins and longer term value on offer. We’ll also give you the quick overview of our new Portfolio Management Platform, from what it does to what it delivers.

To register for our Software Seminar click here

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