For the last 18 years, Microsoft hosted tens of thousands of individuals in one of the IT industry’s largest partner conferences. This event known as Microsoft Inspire pivoted to an all-digital format due to the global pandemic. In three month’s time, Microsoft pulled together a virtual partner experience like no other.
Microsoft opened the digital event to it’s entire channel ecosystem at no-cost and offering access to corenote sessions, on-demand content, breakouts, and partner to partner networking. The production quality and session coordination was of the highest quality.
“Global issues require a global response”
The Partner Opportunity in FY21
Corporate Vice President, Gavriella Schuster, highlighted the partner opportunity by partner type. Value-added resellers, Hosters, Telecom partners, SI’s, MSPs and ISVs respectively received their marching orders for the next fiscal year. Microsoft flagship solutions such as Teams, Azure, Windows Virtual Desktop, Data Analytics and AI all received their due attention.
Microsoft marketing, investments, incentives and partner program announcements helped to solidify the mechanics by which the core solutions are being brought to market. The Data Center Migration and Azure Migration Program were presented as value drivers for customers in their migration to the cloud.