The next step in this process is to work on engaging your end users. You have to get the word out about this adoption, and you have to do it often. Deploy a variety of tactics, including ones you may have tried before, such as posts to internal social channels and distribution groups. Remember to keep an eye out during this time for those who are enthusiastic about the adoption and ready to make the change. These are the members of your organization who would be great candidates for becoming a user champion.
Alternatively, look to tactics you may have not tried before such as holding special engagement events. Remember the leadership support we talked about in our first phase? Bring those same leaders in to help get end users familiar with kick-off launch. Place demo booths around the office and meeting spaces, host online events, incorporate impactful success stories, or even keep it old school and pass out some flyers.
Another way to communicate the business value of this adoption is through scenarios. By identifying and prioritizing scenarios and then planning and executing them, you will be able to measure and share the program’s success. That’s how you will be able to report - and build on - wins.
Ultimately, if you design your engagement strategy around the question “What’s in it for me?”, you will be able to stay attuned to your organization’s needs. After all, that’s exactly what your employees are going to be asking. If you communicate this change as a big deal to the success of your organization, they will really believe that M365 will have a major impact on them and their team. By holding frequent training events and having a variety of on-demand training resources, this adoption will be much more likely to stick.