Employees are demanding social tools in the workplace – and are actively sidestepping established hierarchies and IT processes to use them. As a result, the world finds itself at a transormative point with regard to how business is done. We believe it is the dawn of a new era – the era of the Social Business.
What does it mean to be a Social Business?
A Social Business activates networks of people that apply relevant content and expertise to improve and accelerate how things get done, delivering unprecedented return for the time invested.
This approach creates new pathways centered on people and the relationships between them, helping to solve the persistent problem of searching for information needed to accomplish tasks, make decisions, purchase goods, and inspire new ideas. This people-centric approach shifts the focus from documents, static content, project plans and other temporary artifacts to the source of the energy, creativity and decisions making that moves the business forward: people. As a result, people not only find what they need, but also discover valuable expertise and information they weren’t even looking for that solves a problem in a new way.
What is the value of Social Business? Social Businesses can orchestrate and optimize new ways of generating value through innovation, creativity and utilizing the right skills and information at the right time. They become more flexible and agile in the face of the global market’s competitive pressures and rapid rate of change. We see three key business value opportunities arising from Social Business transformation.
Becoming a Social Business can help an organisation:
1. Deepen customer relationships
2. Drive operational effectiveness
3. Optimize the workforce
Case Studies and more information
Rheinmetall – a Social Business
„We give our employees the tools they need in order to localize expert knowledge, share information and expand personal networks,“ says Markus Bentele, CIO of Rheinmetall. „This is essential for our company because of its flexible organization forms and processoriented team structures.“ Numerous company employees work together with colleagues from other departments and divisiouns and across borders on a daily basis.